Disaster Resilience The company offers disaster planning services to secure data during natural disasters, indicating a potential need for comprehensive DR/BC solutions and ongoing security consulting for mid-market clients.

Managed IT Expansion With a broad service scope including servers, network phone systems, websites, and training, there is opportunity to upsell managed services, ongoing support contracts, and staff enablement packages.

Data Enablement Recent launch of a data analytics platform variant signals interest in data infrastructure and analytics capabilities, presenting a route to cross-sell data integration, governance, and optimization services.

Mid-market Focus Revenue in the 10-25M range and a small to mid-sized employee base suggest targeting similar mid-market firms requiring scalable IT solutions and security/privacy compliance services.

Security and Compliance Emphasis on security and availability of data aligns with selling cybersecurity, backup, disaster recovery, and compliance offerings to protect critical business operations for clients.