Insights

Boutique production Small team size and long-standing focus on video and TV production indicate an opportunity to upsell integrated services such as end-to-end campaign production, limited-series development, or seasonal sponsorship packages leveraging their existing client roster.

Revenue growth potential Annual revenue under $1M with a track record of hundreds of projects suggests room to scale through higher-margin offerings, retainer-based production services, and stackable service bundles (planning, production, post-production, distribution support).

Digital enablement Active use of Squarespace, Commerce, Vimeo, and analytics implies readiness for enhanced online portfolios, client portals, and digital-first project deliverables; opportunities exist to implement seamless proposal, invoicing, and asset management workflows.

Market positioning Operating in machinery manufacturing yet producing TV and promotional content positions them as a potential partner for technical narratives, product demonstrations, and industrial storytelling targeted at manufacturers and B2B buyers.

Strategic partnerships Comparables show much larger players in media space; positioning as a lean, agile production partner could attract collaborations with mid-market brands, ad agencies, or corporate communications teams seeking cost-effective production with personalized service.

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New Rule Productions Tech Stack

New Rule Productions uses 8 technology products and services including Open Graph, Squarespace, Squarespace Commerce, and more. Explore New Rule Productions's tech stack below.

New Rule Productions's Email Address Formats

New Rule Productions uses at least 1 email format:
New Rule Productions Email FormatsExamplePercentage
First@newrule.comJohn@newrule.com
100%

Frequently Asked Questions

What is New Rule Productions's phone number?

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You can contact New Rule Productions's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is New Rule Productions's official website and social media links?

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New Rule Productions's official website is newrule.com and has social profiles on LinkedIn.

How much revenue does New Rule Productions generate?

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As of September 2026, New Rule Productions's annual revenue is estimated to be <$1M.

What is New Rule Productions's SIC code and NAICS code?

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New Rule Productions's SIC code is 7812 - Motion Picture and Video Tape Production and NAICS code is 333 - Machinery Manufacturing.

How many employees does New Rule Productions have currently?

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As of September 2026, New Rule Productions has approximately 5 employees across 1 continents, including North America. Key team members include Chief Operating Officer: H. S., Managing Partner: M. J. R. and Senior Technical Director: K. B. Explore New Rule Productions's employee directory with LeadIQ.

What industry does New Rule Productions belong to?

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New Rule Productions operates in the Machinery Manufacturing industry.

What technology does New Rule Productions use?

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New Rule Productions's tech stack includes Open Graph, Squarespace, Squarespace Commerce, Microsoft 365, Priority Hints, Vimeo, Google Analytics and Sitelinks Search Box.

What is New Rule Productions's email format?

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New Rule Productions's email format typically follows the pattern of First@newrule.com. Find more New Rule Productions email formats with LeadIQ.
New Rule Productions logo

New Rule Productions

Machinery ManufacturingCalifornia, United States2-10 Employees

New Rule Productions is a video and TV production company based in Santa Maria, California. Founded in 1991 by President Ryan C. Johnson, the firm has completed hundreds of production projects spanning television commercials, documentaries, industrial videos, promotional programs, and national television series. Its work targets advertisers and organizations seeking audiovisual content for campaigns and corporate programming.

It operates with a small team, positioning itself as a boutique production firm within the media industry. Its long-standing presence in Santa Maria highlights its role in delivering a range of video content for diverse clients.

Section iconCompany Overview

Phone number
SIC Code
7812 - Motion Picture and Video Tape Production
NAICS Code
333 - Machinery Manufacturing
Employees
2-10

Section iconFunding & Financials

  • <$1M

    New Rule Productions's revenue is estimated to be in the range of <$1M

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