Event Expansion Opportunities With New Sound, Inc. expanding its operations to Massachusetts and relocating The SoulFest festival to a new venue, there is a strategic opportunity to offer event technology solutions, staging equipment, or logistical services to support the increased scale and new location.

Target Christian Music Market As the company specializes in Christian music festivals and social justice engagement, partnering with faith-based brands, spiritual merchandise providers, or religious media outlets could yield targeted sponsorships and collaborative marketing initiatives.

Digital Engagement Enhancements Given their tech stack includes modern web technologies and cloud services, offering digital ticketing solutions, event apps, or online community engagement tools could improve attendee experience and create new revenue streams.

Social Justice Collaborations Since the company aims to inspire social justice involvement among attendees, there are opportunities to collaborate with nonprofits, social impact brands, or educational organizations focused on community outreach to enhance festival programming and sponsorships.

Employee and Volunteer Support With a growing team, providing employee engagement platforms, volunteer management solutions, or team-building services could optimize their workforce efficiency and support their mission-driven event operations.