Strategic Brand Partnerships New Tec is a full servicing warranty dealer for multiple major material handling and construction brands, including UniCarriers, Kion, Big Joe, Skyjack, Genie, JLG, Haulotte, MEC, and Kubota. This diverse manufacturer ecosystem creates opportunities to cross-sell complementary equipment, parts, and maintenance services to a broad base of existing customers across warehousing, construction, and industrial sectors.

Kubota Premier Recognition Recent Kubota Premier Award of Excellence recognition (2023 and 2025) reinforces credibility with Kubota and related customer segments. Leverage this prestige to upsell Kubota-branded solutions, upgrade programs, and enhanced service packages to current Kubota adopters and dealers seeking certified partners.

Turn-key Solutions Focus New Tec emphasizes rental solutions, repair service, parts supply, smarter warehousing equipment, and operator training. This suggests strong recurring revenue potential through rental accelerators, maintenance contracts, spare parts subscriptions, and training programs for operators—targets include mid-size to large fleets seeking total lifecycle support.

Strong Revenue Range With annual revenue in the 10 to 25 million range and a mid-market employee base, there is room to scale through expanded service contracts, expanded digital marketing outreach, and targeted campaigns to regional warehouses and construction sites that align with the multi-brand portfolio.

Digital & Tech Enablement Active use of a modern tech stack (Microsoft Azure, WordPress, The Trade Desk, Simpli.fi, SendGrid, Vercel, WP Engine, Vimeo) indicates strong digital marketing capabilities. This enables data-driven lead generation, retargeting, email nurture, and scalable content delivery to potential buyers across industries and geographies.