Expansion and Partnerships New Tradition has recently expanded its premium media footprint in Los Angeles through a partnership with Caruso Management Company, showing their active growth strategy and opportunity to engage brands looking for high-profile regional advertising opportunities.

Digital Portfolio Growth The launch of new digital advertising boards on Broadway in New York City highlights their investment in digital out-of-home media, providing sales opportunities for brands seeking innovative and high-visibility digital advertising solutions.

Acquisition Strategy Recent asset acquisitions, including Chicago spectaculars and bulletins from Project Outdoor, demonstrate their focus on expanding premium inventory in major markets, offering potential for brands targeting urban and large-scale out-of-home campaigns.

Market Positioning With a revenue range of $50 million to $100 million and partnerships with top companies like ANC and Logan Communications, New Tradition is positioned as a significant player in the out-of-home advertising space, appealing to national brands seeking high-impact media placements.

Technological Investment Their deployment of digital advertising assets and use of advanced tech stack components suggest a focus on innovative advertising formats, presenting opportunities for clients interested in cutting-edge, data-driven out-of-home campaigns.