Expanded LA footprint New Tradition has recently expanded its office presence in Los Angeles and partnered with Caruso Management Company to represent a premier OOH media portfolio, signaling an opportunity to upsell premium Los Angeles-based campaigns and high-profile sponsorships to brands seeking visibility in a major market.

Premium asset network As a Blackstone portfolio company with a focus on premium large format and landmark OOH inventory, there is a strong sales opening to target national brands and agencies looking for high-visibility placements in top markets through trusted, established partnerships.

Strategic partnerships Recent collaborations with Caruso and ANC indicate a growing ecosystem of partners for digital boards and flagship locations, presenting cross-sell opportunities to integrate multiple formats, digital and static, across branded experiences.

Regional expansion momentum Asset acquisitions and expansions in key markets such as Chicago and New York, combined with national reach, create a sales narrative to prospect brands aiming for diversified, omnichannel OOH campaigns that leverage New Tradition’s scalable footprint.

Scale and performance With revenue in the tens of millions and a mid-sized employee base, there is potential to position New Tradition as a cost-effective, high-impact OOH partner for mid-to-large advertisers seeking premium reach without the scale of the largest incumbents, while emphasizing flexibility and local market expertise.