Expanding Asset Footprint New Tradition has recently expanded its premium out-of-home advertising assets in Los Angeles and Chicago through strategic partnerships and acquisitions, providing opportunities for brands to reach high-profile urban audiences in key markets.

Strategic Partnership Growth The company has established collaborations with notable partners like Caruso Management and ANC, opening doors for co-branded campaigns and integrated media solutions in high-traffic locations.

Digital Campaign Capabilities The launch of three new digital advertising boards on Broadway in New York City demonstrates New Tradition's investment in digital out-of-home channels, offering innovative opportunities for brands seeking dynamic, location-specific digital advertising.

Market Leadership & Scale As a Blackstone portfolio company with a revenue range of 50 to 100 million dollars and a focus on premium inventory, New Tradition is positioned as a major player capable of supporting national brands looking for high-impact out-of-home placements.

Industry Focus & Trends With recent acquisitions and asset expansion in major markets, along with a focus on landmark and large-format media, the company presents compelling opportunities for brands aiming to capitalize on urban foot traffic and high-visibility advertising environments.