TRAQ Capabilities New Urban Forestry is the Athens area’s only tree service qualified to perform tree risk assessments (TRAQ Certified), signaling a strong differentiator for safety-focused property managers, municipalities, and commercial clients seeking risk-based tree management programs.

Sustainability Advantage The company recycles and re-purposes 100% of wood waste into lumber, mulch, compost, and furniture, presenting a compelling sustainability story for eco-conscious customers and potential partners looking to meet green procurement goals.

M&A Backing Ownership and management by ISA Certified Arborists plus prior acquisition by Warren Equity Partners suggest financial backing and growth potential, making them a credible partner for larger multi-site contracts and expansion opportunities.

Revenue Footprint Reported revenue in the mid-range of tens of millions indicates capacity for mid-sized commercial and municipal projects, with opportunities to upsell bundled tree care, risk assessments, and preventative maintenance to existing clients.

Tech & Trust Utilization of modern digital tools (GA, ads tracking, security gateways, bot management) combined with TRAQ expertise positions the firm to offer data-driven service plans and measurable ROI for property portfolios and urban forestry programs.