New Wave Group Employee Directory
Textile ManufacturingVästra Götaland, Sweden201-500 Employees
New Wave Group is a mid-sized textile manufacturer based in Gothenburg, Västra Götaland, Sweden. The company designs, acquires and develops brands and products in the corporate promotional space, gifts and home furnishings. It seeks synergies across its operations by coordinating design, purchasing, marketing, warehousing and distribution to streamline its product range, while pursuing diversification through both corporate promo and retail markets. Its customer base includes corporate clients looking for promotional items as well as consumers in retail channels, supported by a multi-channel product portfolio. In line with its growth strategy, the group announced the acquisition of Cotton Classics Handels GmbH in Austria in June 2025.