Precision focus Target customers in high-precision sectors such as semiconductor manufacturing, metrology, machine tools, and flat panel display production where frictionless, non-contact Porous Media air bearings deliver measurable improvements in accuracy, repeatability, and reduced wear.

Global reach Leverage New Way Air Bearings’ presence across more than 30 countries to prioritize outreach to international OEMs and system integrators seeking non-contact bearing solutions for high-end machinery and automation projects.

System integration Promote value beyond products by offering engineering support for integrating porous media air bearings into existing equipment, addressing performance upgrades, cleaner operation, and non-contact handling to unlock retrofit opportunities.

Expansion potential Identify opportunities with mid-range to large-scale machine builders and research institutions that could scale usage of air bearings in new platforms, tooling, or automated metrology lines, supported by custom and standard solutions.

Financial cue Position for mid-market buyers with revenue bands similar to peers and potential for higher-margin adds such as vacuum preloaded variants, precision chucks, linear slides, and rotary stages to drive upsell during platform modernization cycles.