Artisanal Product Appeal New West KnifeWorks positions itself as a premium, handcrafted knife manufacturer emphasizing beauty and utility, creating opportunities to target gourmet chefs, culinary schools, and luxury kitchen retailers seeking high-end, artisanal kitchen tools.

Community & Educational Partnerships The company's collaborations with nonprofits and initiatives to teach knife skills to kids suggest potential for partnerships with educational institutions, culinary training programs, and community organizations looking for sponsorship or branded culinary tools.

Regional Expansion Potential With recent expansion to Tulsa, Oklahoma, and a new showroom, there is scope to explore regional marketing efforts, distribution partnerships, and local retail collaborations to increase market presence in the Midwest and beyond.

Digital Engagement Strategy The use of numerous digital marketing platforms such as Klaviyo, Facebook, and Tailwind CSS indicates a focus on targeted online marketing, providing opportunities to develop custom campaigns aimed at affluent consumers and professional chefs.

Market Positioning Opportunities Competing with top-tier brands like Victorinox and Mercer Culinary, New West KnifeWorks can leverage its artisanal branding and community engagement to differentiate in the luxury and specialty culinary segment, attracting discerning customers seeking unique, handcrafted knives.