New World Publications Employee Directory

Book and Periodical PublishingFlorida, United States11-50 Employees

New World Publications is a Jacksonville, Florida-based publisher specializing in marine life field guides. The firm traces its origins to 1972, when it produced a 48-page Diving and Recreational Guide to Florida Springs, and later expanded into Ned DeLoach's Diving Guide to Underwater Florida, which has reached its 11th edition. In 1989, Ned DeLoach and Paul Humann published Reef Fish Identification - Florida, Caribbean, Bahamas, the first in a series that would grow into the Reef Set, supplemented by Reef Creature Identification and Reef Coral Identification. Its customers include divers, snorkelers, and other marine enthusiasts who need practical, field-ready resources for recognizing reef life, and the guides are designed with straightforward, user-friendly formats. Recent developments include the Tropical Pacific edition of Reef Creature Identification (2010) and an Indo-Pacific Nudibranch and Sea Slug Identification update in 2018; the publisher remains a small to mid-sized player focused on niche, nature-oriented reference works.

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