New York Beer Project
Food and Beverage ServicesNew York, United States51-200 Employees
In our continuing evaluation of the New York Beer Project, we question ourselves daily as to what we need to accomplish in order to achieve success for ourselves and our community. In doing so, we have traveled throughout the country to observe craft breweries in action, and to evaluate what makes them succeed and resonate so powerfully with so many people. With that in mind, we’ve placed our heart on this piece of paper. A clear vision of what it will take to make NYBP beat daily and, in turn, become a living, vital and healthy leader in Lockport, New York, and beyond. Let the journey begin…… NYBP is truly greater than the sum of its parts. If you deconstruct New York Beer Project, you’ll find some pretty amazing pieces in this larger than life puzzle. First, there’s the bricks and mortar that have truly taken on a life of their own. It’s like this place knows what it wants to be, where it wants to be, and what it wants to do. Second, we feel the location of any business is a key element of its success. With this in mind, here’s an interesting story: In our journey to find the perfect location for the New York Beer Project, we put offers on 3 plots of land. They all, for one reason or another were not successful. Then, the clouds parted and this plot that wasn’t even for sale, dropped right in our laps. It just happens to be at the epicenter where 2 counties, 2 major thoroughfares, and 3 towns converge, at a crossroads that greets 30,000 cars per day. With this land acquisition, New York Beer Project has become not only just an amazing brewery and gastropub, but also the welcome center at the official gateway into Niagara County! We will always remain true and loyal to our local community, which is so deserving of a unique spot to call their own. For years, even decades, this area has been patiently waiting for something new and original. Now, this community steeped in a heritage rich in beer history prior to prohibition, can reclaim its former glory in NYBP.