Large Event Audience The New York International Auto Show attracts over 950,000 square feet of display space and is the most attended auto event in North America, offering a prime opportunity to reach a large and engaged audience of vehicle enthusiasts, potential car buyers, and industry professionals.

Established Market Presence With a history dating back to 1900 and recognition as New York’s leading auto show, the company has a longstanding reputation, providing a stable platform for introducing new automotive products, services, and technologies to a receptive market.

Digital Engagement Growth Recent Launch of the 2023 Show App and partnerships such as with the American Red Cross indicate a focus on digital engagement and community outreach, opening avenues for targeted advertising, sponsorships, and interactive marketing campaigns.

Partnership Opportunities Strategic collaborations with organizations like the Red Cross and Connections Housing suggest openness to partnerships that enhance community visibility and customer engagement, presenting opportunities for co-branded initiatives and sponsorship packages.

Niche Industry Focus Operating within the motor vehicle manufacturing sector with a specialized audience, the company presents potential for businesses offering automotive accessories, aftermarket services, or technology solutions to connect directly with consumers interested in new vehicles and related products.