Growing Fan Base The New York Lizards are a long-standing team in Major League Lacrosse with a rich history of championships, indicating a dedicated and passionate local fan base that can be engaged through merchandise, memberships, and experiential marketing.

Strategic Branding Recent initiatives like launching New Balance Shakedown Jerseys and partnering with well-known brands such as Cascade Maverik and Powell Lacrosse show opportunities to promote sports apparel, equipment, and branded merchandise to league followers and amateur lacrosse players.

Digital Engagement The team employs advanced digital tech like React and RequireJS, presenting potential avenues for targeted digital advertising, sponsorship deals, and online fan engagement platforms that could increase visibility and revenue streams.

Health & Safety Focus Partnerships with Biodesix for COVID-19 testing and development of safety equipment like face shields demonstrate a commitment to health, creating opportunities for medical, safety gear, and health-related sponsorship or product partnerships.

Leverage Recent Mergers The merger with the Premier Lacrosse League under the PLL banner presents a chance to tap into a broader, combined audience for cross-promotional campaigns, event sponsorship, and multi-league sponsorship opportunities across different sports segments.