Global footprint Leverage Newark’s wide international presence across multiple regions under Farnell Global and AVNET to position cross-border procurement solutions, regionalized product availability, and localized support as a value proposition for multinational customers seeking consistent parts supply.

Scale and reach Target mid to large enterprises with complex BOMs and need for end-to-end design to production support. Highlight Newark’s extensive product catalog, 80+ years of experience, and 24/7 access to components and services to win long-term distributor relationships.

End-to-end services Offer design and procurement solutions that cover research, prototyping, and production. Position value around end-to-end delivery, product design expertise, and lifecycle support to attract customers seeking a single trusted partner for design-in and maintenance.

Digital maturity Emphasize advanced tech stack and data capabilities (Power BI, Salesforce, Pardot, Dynatrace) to present customers with robust e-commerce, tracking, and personalized support. Use data-driven engagement to identify upsell opportunities in design tooling, design services, and backup supply options.

Competitive positioning Differentiate from competitors by stressing the Avnet/Farnell partnership, global localization with 48 websites, and a strong supplier network. Position as a reliable, scalable source for both standard components and rare parts, appealing to suppliers and buyers seeking breadth and reliability.