Industry Leadership Leverage Newberry Tanks’ long-standing presence since 1927 and leadership within the Petroleum Equipment Institute to position targeted, value-driven conversations with procurement and engineering leaders who value established standards, reliability, and industry credibility.

Expansion Readiness With centralized manufacturing in Memphis and a national coverage model, explore upsell opportunities for additional storage solutions, customization, and fleet equipment to expand capacity, improve throughput, and reduce total cost of ownership for distributors and service fleets.

Awards as Trust Recent Stevie awards highlight strong management and innovation; use these accolades in outreach to differentiate from competitors, supporting value propositions around operational excellence, quality, and scalable manufacturing capabilities.

Tech Enablement Existing tech stack signals a willingness to adopt digital tools; propose optimization projects with SOLIDWORKS for design collaboration, ERP/CRM integrations, and data-driven maintenance programs to improve project timelines and after-sales service.

Growth Opportunity Revenue positioning in the $50M–$100M range with 11–50 employees suggests mid-market expansion potential; target with bundled equipment, maintenance contracts, and retrofit programs to capture share in petroleum storage tanks, lube systems, and recycling recovery equipment.