Strategic M&A Alignment Newcraft is now part of VML, signaling access to larger agency networks, resources, and cross-sell opportunities across global clients. This alliance creates potential for bundled digital acceleration, commerce transformation, and data-first programs within sizable enterprise accounts.

Commerce Data Expertise Position Newcraft as a data-first digital acceleration partner for ecommerce, leveraging tools like Looker, Tableau, Shopify, and SEO analytics to drive measurable ROAS and funnel improvements for blue-chip retailers expanding into new channels and markets.

Growth in Retail Clients Past wins with Ahold Delhaize and Maxeda indicate a track record in global digital acceleration for major retailers. This opens doorways to similar large-scale grocers, home goods, and multichannel retailers seeking omnichannel optimization and marketplace expansion.

Scale via Parent Network As part of VML, Newcraft can differentiate by offering integrated creative, technology, and data capabilities at scale, enabling cross-sell to existing VML clients seeking performance-led commerce and conversion rate optimization.

Operational Tech Stack The use of Google Ads, OneTrust, Looker, Tableau, and Shopify suggests opportunities to pitch end-to-end digital marketing governance and governance-compliant data strategies, along with holistic analytics-led optimization for regulated industries and data-conscious brands.