Strategic Acquisition As a recent acquisition by WPP, Newcraft benefits from an expanded global footprint and increased resources, providing opportunities to cross-sell integrated marketing and digital transformation services to both existing and new clients.

Ecommerce Focus Specialized in ecommerce and digital acceleration, Newcraft serves blue-chip clients like Maxeda and Ahold Delhaize, indicating strong potential to support enterprise-level companies seeking to enhance their digital commerce capabilities.

Data-Driven Services With a data-first approach and a robust tech stack including Tableau and OneTrust, Newcraft is positioned to assist large organizations in leveraging data for personalized customer experiences and optimized conversion strategies.

Market Expansion Recent client wins and partnerships suggest a growing demand for digital transformation in retail and marketplace sectors, presenting opportunities to offer campaign management, platform integration, and digital scaling solutions.

Growth Potential Operating with revenue between one and ten million dollars and a lean team of up to 200 employees, Newcraft is likely seeking larger enterprise partnerships, making it a prime prospect for upselling full-service digital transformation and consulting deployments.