NewcrestImage Employee Directory
HospitalityTexas, United States51-200 Employees
NewcrestImage is a hospitality company headquartered in Grapevine, Texas, employing 51-200 people. Its principals have owned and operated lodging properties since 1977, beginning with a 22-room roadside motel in Marlin, Texas. In the late 1990s, strategic acquisitions and timely new builds spurred growth, and in the early 2000s the company created two divisions—development and management—to support its expansion. NewcrestImage was formed in 2013 through the merger of Newcrest Management and Image Hospitality, unifying development and management capabilities. The company has pursued ongoing expansion through acquisitions and new developments, including the Beeman Hotel in Dallas in 2024, expanded facilities in Dallas in 2024, acquisitions of Hilton and NYLO Dallas Plano in 2025, and the opening of the Ricardo Marriott DFW Westlake location in 2026. Reported revenue is in the range of $100 million to $250 million.
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