Newground Social Investment
Investment ManagementWashington, United States2-10 Employees
Newground Social Investment provides investment management for institutional clients and high-net-worth individuals who want their portfolios to reflect their values. Founded in 1994 by Bruce Herbert, AIF, it operates as the nation's first Social Purpose Corporation, committing to responsibilities that span environmental, labor, community, and societal needs alongside financial goals. The firm is known for its shareholder engagement approach, which encourages companies to adopt sustainable practices that can improve long-term profitability by addressing ESG issues. Its mission centers on connecting money to what matters, balancing clients' long-term financial objectives with social and environmental considerations. Based in Seattle, the organization employs a small team and noted a recent development with Louise Alexander joining as Associate Planner in January 2025.