Insights

Market Expansion NewPrinces Group has rapidly consolidated Italy’s retail and manufacturing landscape by acquiring Carrefour Italia and establishing Princes Retail as a nationwide network. This presents a sales opportunity to supply store brands, private label programs, and co-branded products aligned with their integrated supply chain and growing store footprint.

Diversified Growth The launch of Spartan energy drinks alongside a strategic push into baby food with Plasmon indicates a willingness to diversify into new categories. This creates cross-category sales opportunities for beverage and nutritional brands, as well as packaging and distribution collaborations across their ambient, dairy, and retail platforms.

Integrated Platform With a fully integrated manufacturing and retail presence and a large workforce, opportunities exist to engage in end-to-end collaborations, including private-label production, contract manufacturing, and co-investment in regional supply chains to improve margins and reduce time-to-market for new products.

Sustainability Drive Strong emphasis on traceability, local sourcing, and sustainable retail models signals openness to partnerships around sustainable packaging, eco-friendly distribution, and supply chain transparency services that can appeal to retailers and consumers increasingly demanding responsible products.

Strategic Partnerships Recent asset and brand acquisitions indicate a readiness to form strategic alliances with suppliers, brand owners, and technology platforms to accelerate growth in both manufacturing and retail channels, presenting multiple opportunities for co-branding, exclusive SKUs, and joint go-to-market initiatives.

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NewPrinces Group Tech Stack

NewPrinces Group uses 8 technology products and services including Power BI, WordPress, Salesforce, and more. Explore NewPrinces Group's tech stack below.

Media & News

NewPrinces Group's Email Address Formats

NewPrinces Group uses at least 4 email formats:
NewPrinces Group Email FormatsExamplePercentage
First.Last@newlat.comJohn.Doe@newlat.com
82%
Last@newlat.comDoe@newlat.com
14%
First.MiddleLast@newlat.comJohn.MichaelDoe@newlat.com
4%
First.Last@newprinces.itJohn.Doe@newprinces.it
100%

Frequently Asked Questions

What is NewPrinces Group's official website and social media links?

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NewPrinces Group's official website is newprinces.it and has social profiles on LinkedIn.

How much revenue does NewPrinces Group generate?

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As of August 2026, NewPrinces Group's annual revenue is estimated to be $10M - $25M.

What is NewPrinces Group's NAICS code?

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NewPrinces Group's NAICS code is 311 - Food Manufacturing.

How many employees does NewPrinces Group have currently?

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As of August 2026, NewPrinces Group has approximately 644 employees across 3 continents, including Europe, Africa and Asia. Key team members include Cfo: R. S., Head Of Marketing Food Division: D. C. and Chairman: A. M. Explore NewPrinces Group's employee directory with LeadIQ.

What industry does NewPrinces Group belong to?

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NewPrinces Group operates in the Food and Beverage Manufacturing industry.

What technology does NewPrinces Group use?

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NewPrinces Group's tech stack includes Power BI, WordPress, Salesforce, SAP, Microsoft 365, Microsoft Active Directory, Brevo and Vercel.

What is NewPrinces Group's email format?

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NewPrinces Group's email format typically follows the pattern of First.Last@newlat.com. Find more NewPrinces Group email formats with LeadIQ.

When was NewPrinces Group founded?

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NewPrinces Group was founded in 2004.
NewPrinces Group logo

NewPrinces Group

Food and Beverage ManufacturingEmilia-Romagna, Italy501-1000 Employees

NewPrinces Group is a European food and beverage group with a strong industrial heritage and a fully integrated presence across manufacturing and retail, based in Reggio Emilia, Italy. It operates a broad portfolio of well-known food brands across ambient groceries and drinks and is part of a group listed on the FTSE 250 through Princes Group. The group's retail arm, Princes Retail, runs a nationwide network of over 1,000 stores with a focus on proximity, quality, value, and innovation. In the dairy segment, Centrale del Latte d’Italia represents its dairy production, emphasizing regional brands, short supply chains, and local sourcing. In recent years, NewPrinces has pursued notable acquisitions and partnerships, including the acquisition of Plasmon from Kraft Heinz and involvement in Carrefour Italia operations, reflecting expansion of its Italian footprint.

Section iconCompany Overview

NAICS Code
311 - Food Manufacturing
Founded
2004
Employees
501-1000

Section iconFunding & Financials

  • $10M - $25M

    NewPrinces Group's revenue is estimated to be in the range of $10M - $25M

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