Insights

Acquired assets NewPrinces Group has recently expanded through high-profile acquisitions including Kraft Heinz assets and Plasmon, signaling strong potential for bundled cross-sell with infant nutrition, dairy, and baby food brands across their retail and manufacturing footprint.

Retail footprint With Princes Retail operating over 1,000 stores nationwide, there are abundant opportunities to propose co-branded promotions, exclusive product launches, and in-store merchandising partnerships to increase shelf space and drive incremental sales.

Dairy & traceability Centrale del Latte d’Italia emphasizes local sourcing and traceability; this creates sales angles for premium dairy partnerships, regional product line extensions, and supply-chain collaboration tools for retailers seeking quality-certified products.

European scale As a €6.7 billion revenue group with a broad portfolio across ambient, beverages, and infant nutrition, there is potential to offer end-to-end category solutions, private-label opportunities, and cross-category promotions to retailers seeking scale and consistency.

Public market momentum Ongoing IPO discussions and strategic expansions indicate investor appetite and growth trajectory; sales teams can frame partnerships around scalable growth, shared investments in sustainability, and long-term contracts to align with the company’s expansion plans.

Similar companies to NewPrinces Group

NewPrinces Group Tech Stack

NewPrinces Group uses 8 technology products and services including Vercel Analytics, OneDrive, Siemens, and more. Explore NewPrinces Group's tech stack below.

  • Vercel Analytics
    Analytics
  • OneDrive
    File Sharing
  • Siemens
    IT
  • JSON-LD
    Javascript Frameworks
  • Microsoft
    Miscellaneous
  • Slider Revolution
    Miscellaneous
  • Priority Hints
    Performance
  • IBM Power Systems
    Server Hardware

Media & News

NewPrinces Group's Email Address Formats

NewPrinces Group uses at least 2 format(s):
NewPrinces Group Email FormatsExamplePercentage
First.Last@newlat.comJohn.Doe@newlat.com
82%
Last@newlat.comDoe@newlat.com
14%
First.MiddleLast@newlat.comJohn.MichaelDoe@newlat.com
4%
First.Last@newprinces.itJohn.Doe@newprinces.it
100%

Frequently Asked Questions

Where is NewPrinces Group's headquarters located?

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NewPrinces Group's main headquarters is located at Reggio Emilia, Emilia-romagna 42124 Italy. The company has employees across 5 continents, including EuropeAfricaAsia.

What is NewPrinces Group's official website and social media links?

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NewPrinces Group's official website is newprinces.it and has social profiles on LinkedIn.

What is NewPrinces Group's NAICS code?

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NewPrinces Group's NAICS code is 311 - Food Manufacturing.

How many employees does NewPrinces Group have currently?

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As of May 2026, NewPrinces Group has approximately 591 employees across 5 continents, including EuropeAfricaAsia. Key team members include Cfo: R. S.Chief Information Officer | It, Data, Cybersecurity And Technology Director Npg Retail: A. I.Head Of Marketing Food Division: D. C.. Explore NewPrinces Group's employee directory with LeadIQ.

What industry does NewPrinces Group belong to?

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NewPrinces Group operates in the Food and Beverage Manufacturing industry.

What technology does NewPrinces Group use?

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NewPrinces Group's tech stack includes Vercel AnalyticsOneDriveSiemensJSON-LDMicrosoftSlider RevolutionPriority HintsIBM Power Systems.

What is NewPrinces Group's email format?

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NewPrinces Group's email format typically follows the pattern of First.Last@newlat.com. Find more NewPrinces Group email formats with LeadIQ.

When was NewPrinces Group founded?

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NewPrinces Group was founded in 2004.

NewPrinces Group

Food and Beverage ManufacturingEmilia-romagna, Italy501-1000 Employees

NewPrinces Group is a European food and beverage group with a strong industrial heritage and a fully integrated presence across manufacturing and retail, based in Reggio Emilia, Italy. It operates a broad portfolio of well-known food brands across ambient groceries and drinks and is part of a group listed on the FTSE 250 through Princes Group. The group's retail arm, Princes Retail, runs a nationwide network of over 1,000 stores with a focus on proximity, quality, value, and innovation. In the dairy segment, Centrale del Latte d’Italia represents its dairy production, emphasizing regional brands, short supply chains, and local sourcing. In recent years, NewPrinces has pursued notable acquisitions and partnerships, including the acquisition of Plasmon from Kraft Heinz and involvement in Carrefour Italia operations, reflecting expansion of its Italian footprint.

Section iconCompany Overview

Headquarters
Reggio Emilia, Emilia-romagna 42124 Italy
NAICS Code
311 - Food Manufacturing
Founded
2004
Employees
501-1000

Section iconFunding & Financials

  • $10M$25M

    NewPrinces Group's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    NewPrinces Group's revenue is estimated to be in the range of $10M$25M

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