Strategic Partnerships Newracom’s focus on Wi-Fi HaLow IPs and collaborations with fabless semiconductor and device manufacturers presents opportunities to upsell licensed IP and custom WLAN solutions to expanding IoT, wearables, healthcare, and industrial automation segments.

Global Expansion With recent office expansions in Japan and Eastern Asia, there is a clear push into high-growth regional markets. Target regional OEMs and VARs to capture demand in Asia-Pacific for HaLow-enabled devices and smart home/infrastructure deployments.

Product Pipeline The NRC7394 HaLow SoC and AHST7394S module development positions Newracom to offer low-cost, energy-efficient connectivity solutions. Sales opportunities exist for OEMs seeking compact, power-efficient wireless chips for IoT and industrial applications.

Industry Trends HaLow adoption aligns with low-power, long-range IoT trends. Position Newracom as a first-miller for customers needing secure, scalable WLAN connectivity across mobile, home, and industrial ecosystems facing growing device counts and energy efficiency demands.

Mid-Market Focus Revenue range and mid-sized team size indicate agility and personalized support. Target mid-market hardware startups and device manufacturers seeking flexible licensing, faster time-to-market, and bespoke WLAN integration capabilities.