Airline Expansion Newrest has recently partnered with multiple airlines such as Vueling Airlines, Corendon Airlines Group, and British Airways, indicating a growing presence in the airline catering sector and potential opportunities for collaborations with other airlines.

Innovative Product Offerings The introduction of new menu items like plant-based meat burgers, ethical cosmetics, and dog treats on flights by Newrest showcases a commitment to innovation and unique offerings, presenting avenues to pitch specialized catered products to airlines and other partners.

Industry Recognition Having received the Most Innovative Caterer Award and forming strategic partnerships with notable companies like Scandinavian Airlines and EasyJet, Newrest's industry recognition and reputation can be leveraged to approach potential clients with a strong value proposition.

Saudi Arabia Expansion The partnership with Al Hokair Group to establish operations in Saudi Arabia for airline catering, airport lounges, and facility management services signals an expansion into new markets, offering opportunities to target clients in the Middle East region.

Focus on Sustainability With a clear commitment to environmental values and responsible practices in food sourcing, waste reduction, and packaging, Newrest's sustainability initiatives present a selling point to engage with eco-conscious clients looking for catering partners aligned with their values.