Hyper-local reach News 12 Networks commands a strong hyper-local footprint across multiple New York tri-state areas with ownership by Altice USA, offering a unique selling proposition to local advertisers seeking neighborhood-specific exposure.

Cable exclusivity As a cable-exclusive service affiliated with Optimum, Charter, Comcast, and Service Electric, News 12 presents a targeted audience for advertisers aiming to prioritize households within specific DMAs, potentially reducing ad waste.

Digital extension Beyond TV, News 12’s digital and interactive division delivers hyper-local news on mobile, desktop, and OTT for affiliated cable customers, creating cross-channel opportunities for advertisers to reach audiences on multiple devices.

Growth potential Recent expansions and partnerships, including CT, NJ, Westchester, and Long Island channels, indicate ongoing audience growth and regional monetization opportunities through bundled local ad packages and sponsorships.

Strategic partnerships Active community and civic engagement collaborations (food banks, local events, and government partnerships) open doors for branded content, cause-driven campaigns, and sponsorships aligned with local initiatives.