What is News Channel 3-12's NAICS code?

News Channel 3-12's NAICS code is 515 (Broadcasting (except Internet)).

Insights

Local News Reach Leverage the strong regional footprint across Santa Barbara, San Luis Obispo, and Ventura Counties to offer hyper-local advertising and sponsored content packages that target specific DMAs and demographics.

Funding Range With reported revenue between 25M and 50M, pursue mid-market media partnerships, programmatic and cross-channel packages that optimize media mix while aligning with existing cash flow and return expectations.

Tech Stack Leverage Their use of modern web and analytics tools (Web Vitals, Node.js, PHP, jQuery) suggests openness to digital marketing tech, data integrations, and performance-driven advertising solutions or audience insight services.

Back Office Support NPG of California provides back-office and news support for News Channel 12, indicating potential for scalable outsourcing partnerships, content syndication deals, and flexible collaboration models for ad sales and distribution.

Sponsorship Opportunities Recent activity around launching branded content (beers) indicates tolerance for creative sponsorships; propose sponsored segments, product placements, and co-branded campaigns aligned with local consumer trends.

Similar companies to News Channel 3-12

Santa Barbara Independent
69$10M - $25M
Noozhawk
29$25M - $50M
NBC News
288$1M - $10M

News Channel 3-12 Tech Stack

News Channel 3-12 uses 8 technology products and services including iCIMS, WordPress, Adobe Experience Cloud, and more. Explore News Channel 3-12's tech stack below.

iCIMS
Applicant Tracking Systems
WordPress
Content Management System
Adobe Experience Cloud
Data Management Platforms
Zendesk
Documentation Tools
Shopify
E-commerce
Mimecast
Email Security
ADP
Human Resource Management System
Piwik PRO Core
Web Analytics

Media & News

KEYT NewsChannel 3, KKFX, KCOY Central Coast News launches two new beers.
(John Palminteri /KEYT.com) SANTA BARBARA, Calif. - A longtime Santa Barbara meat company has just released two new beers.
Aug 07, 2019 | www.keyt.com

News Channel 3-12's Email Address Formats

News Channel 3-12 uses at least 7 email formats:

News Channel 3-12 Email Formats	Example	Percentage
FirstLast@kcoy.com	JohnDoe@kcoy.com	78%
FLast@kcoy.com	JDoe@kcoy.com	11%
FirLast@kcoy.com	JohDoe@kcoy.com	11%
First.Last@keyt.com	John.Doe@keyt.com	80%
FLast@keyt.com	JDoe@keyt.com	14%
First@keyt.com	John@keyt.com	3%
Last@keyt.com	Doe@keyt.com	3%

Frequently Asked Questions

What is News Channel 3-12's phone number?

You can contact News Channel 3-12's main corporate office by phone at

+1-805-882-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is News Channel 3-12's official website and social media links?

News Channel 3-12's official website is keyt.com and has social profiles on LinkedIn.

How much revenue does News Channel 3-12 generate?

As of August 2026, News Channel 3-12's annual revenue is estimated to be $25M - $50M.

What is News Channel 3-12's SIC code and NAICS code?

News Channel 3-12's SIC code is 8641 - Civic, Social, and Fraternal Associations and NAICS code is 515 - Broadcasting (except Internet).

How many employees does News Channel 3-12 have currently?

As of August 2026, News Channel 3-12 has approximately 61 employees across 2 continents, including North America and Europe. Key team members include Sports Director Anchor: D. A., News Director: J. P. and Commercial Production Manager: D. W. Explore News Channel 3-12's employee directory with LeadIQ.

What industry does News Channel 3-12 belong to?

News Channel 3-12 operates in the Broadcast Media Production and Distribution industry.

What technology does News Channel 3-12 use?

News Channel 3-12's tech stack includes iCIMS, WordPress, Adobe Experience Cloud, Zendesk, Shopify, Mimecast, ADP and Piwik PRO Core.

What is News Channel 3-12's email format?

News Channel 3-12's email format typically follows the pattern of FirstLast@kcoy.com. Find more News Channel 3-12 email formats with LeadIQ.

When was News Channel 3-12 founded?

News Channel 3-12 was founded in 1953.

News Channel 3-12

Q: What is News Channel 3-12's official website and social media links?

News Channel 3-12's official website is keyt.com. News Channel 3-12 has social profiles on LinkedIn.

Q: How many employees does News Channel 3-12 have currently?

News Channel 3-12 has approximately 61 employees.

Q: What technology does News Channel 3-12 use?

News Channel 3-12's tech stack includes PWA, Backbone.js, X-XSS-Protection, Nativo, Mimecast.

Broadcast Media Production and DistributionCalifornia, United States51-200 Employees

News Channel 3-12 operates as a regional broadcast media producer and distributor based in Santa Barbara, California. Through KEYT-TV, it delivers local news coverage across Santa Barbara, San Luis Obispo, and Ventura Counties, while News Channel 12 and Fox 11 News carry local news alongside CBS and Fox programming for Santa Barbara and San Luis Obispo Counties. The stations involved include KEYT and KKFX, owned and operated by News-Press & Gazette of California, with News Channel 12 owned by VistaWest California, LLC and supported by News-Press & Gazette of California’s back office and news operations. The organization employs a mid-sized workforce. Local newscasts are scheduled on weekdays and weekends, with specific time slots for morning and evening editions. Viewers can access updates online at keyt.com and contact the newsroom at news@keyt.com.