News South Research Medical Group

Research ServicesGeorgia, United States11-50 Employees

New South Research Group(NSR) aims improve health disparities through promoting, supporting, and managing Clinical Research in underserved, under represented populations with an emphasis on recruiting and training minority investigators. NSR will launch a promotional program that highlights health disparities among minority populations, explains the necessity of increased minority trial participation, and displays New South Research’s unique and strategic positioning within the clinical research industry. Along with the traditional marketing platforms of print, television, radio, and Internet advertisements, NSR will team with Historically Black Colleges and Universities and community based organizations to host quarterly health symposiums aimed at amplifying communication of minority health matters and providing opportunity for participation in clinical trials. New South Research will also use guerrilla marketing, a dedicated street team, networking with affiliated physicians and health care providers, sponsorship and participation in charitable events, direct marketing, and distribution of public service announcements. Additionally, NSR receive significant promotional exposure through current-client referrals. New South Research’s dynamic marketing efforts will help establish the Company as a trusted provider of clinical trials to minority and underserved communities, and will also provide the promotional support to achieve a number of long-term operational benchmarks.

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