Growth through data Next 15 combines data, AI-powered tech, and human expertise to drive growth for ambitious brands, presenting a sales opportunity to offer advanced analytics, data integration, and AI-enabled marketing solutions to accelerate client outcomes.

Specialist network A group of specialist agencies within Next 15 preserves brand identity while sharing data and capabilities, creating a compelling cross-sell and partner opportunity for firms seeking a cohesive ecosystem with flexible collaboration and broader capabilities.

Acquisition track The firm’s history of acquisitions (Engine Group, Shopper Media Group, SAATCHiNVEST) signals ongoing expansion and integration activity, suggesting a sales angle around integration services, data harmonization, and post-merger tech enablement.

Financial scale With revenue in the $50M-$100M range and a mid-market profile, Next 15 represents a strong potential client or partner for mid-sized data-driven marketing platforms, offering an opportunity to pitch scalable AI and automation solutions tailored to growth-focused agencies.

Talent & recognition Recognition as a top employer and governance leadership additions point to a customer base that values people, governance, and culture; propose value around training, data governance, and enterprise collaboration tools to support talent-centric marketing operations.