Strategic partnerships Next Printing has recently expanded collaboration with Darkhorse, delivering display structures for high-profile projects like House of Sephora. This indicates a proven path for cross-sell opportunities with activation agencies and luxury/beauty brands seeking large format and experiential print solutions.

Large format focus As Australia’s leading large format digital printing company with a strong emphasis on colour accuracy and innovative print materials, Next Printing is well positioned to upsell premium substrates, extended finish options, and high-impact point-of-purchase displays to brands needing standout visual campaigns.

Mid-market footprint With 11-50 employees and revenue between one and ten million dollars, Next Printing sits in a growth-oriented mid-market segment ideal for scaling services such as design-to-print workflows, managed print services, and recurring reprint contracts for frequent campaigns.

Tech-enabled sales Utilization of CRM and marketing tools (WordPress, Mailchimp, Stripe, analytics) suggests a capability to run targeted campaigns, nurture prospects, and streamline e-commerce or quote-to-order experiences; leverage this to promote turnkey large-format packages and subscription-based services.

Market positioning Positioned as a premium, quality-focused print partner with a track record in high-profile activations, Next Printing can pursue opportunities in beauty, retail, events, and experiential marketing by offering end-to-end solutions, rapid lead times, and scalable production for multi-site campaigns.