Insights

Global Luxury Presence Nialaya is currently sold in 25 countries through prestigious retailers including Harrods, Harvey Nichols, and Selfridges, highlighting its strong position in the high-end luxury jewelry market. This expansion presents opportunities to partner with additional premium department stores and boutique retailers seeking unique spiritual and handmade jewelry collections.

Unique Spiritual Branding The company’s focus on spirituality and energy healing through handmade jewelry creates a compelling value proposition that appeals to affluent consumers interested in meaningful, wellness-oriented accessories. Exploring collaborations with wellness brands, spiritual influencers, or experiential retail could unlock new sales channels.

Expanding Product Line Nialaya regularly releases new collections twice a year, including a variety of jewelry styles for men and women, which can be leveraged to renew interest among existing customers and attract new markets. Custom or limited-edition collections tailored for specific markets or occasions can drive seasonal sales growth.

Digital Engagement Opportunities With a tech stack including TikTok Pixel and Google Ads, Nialaya demonstrates a focus on digital marketing. Developing targeted social media campaigns, influencer collaborations, and interactive online experiences could enhance brand visibility and convert high-net-worth individuals shopping online.

Mid-Sized Financials With revenue estimated between 10 million and 25 million dollars, there is significant room for growth by expanding distribution channels and product offerings. Building partnerships with luxury travel and hospitality venues or expanding direct-to-consumer online sales can capitalize on the brand’s exclusivity and spiritual appeal.

NIALAYA Tech Stack

NIALAYA uses 8 technology products and services including Google Ads, TikTok Pixel, Handlebars, and more. Explore NIALAYA's tech stack below.

  • Google Ads
    Advertising
  • TikTok Pixel
    Analytics
  • Handlebars
    Javascript Frameworks
  • Select2
    Javascript Libraries
  • Zendesk Chat
    Live Chat
  • Venmo
    Payment Processing
  • X-XSS-Protection
    Security
  • hCaptcha
    Security

Media & News

NIALAYA's Email Address Formats

NIALAYA uses at least 1 format(s):
NIALAYA Email FormatsExamplePercentage
First@nialaya.comJohn@nialaya.com
46%
FL@nialaya.comJD@nialaya.com
4%
First@nialaya.comJohn@nialaya.com
46%
FL@nialaya.comJD@nialaya.com
4%

Frequently Asked Questions

Where is NIALAYA's headquarters located?

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NIALAYA's main headquarters is located at 8215 Melrose Ave, Los Angeles, Californien 90046, US. The company has employees across 2 continents, including North AmericaSouth America.

What is NIALAYA's official website and social media links?

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NIALAYA's official website is nialaya.com and has social profiles on LinkedIn.

What is NIALAYA's NAICS code?

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NIALAYA's NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does NIALAYA have currently?

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As of October 2025, NIALAYA has approximately 12 employees across 2 continents, including North AmericaSouth America. Key team members include : S. K.. Explore NIALAYA's employee directory with LeadIQ.

What industry does NIALAYA belong to?

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NIALAYA operates in the Retail Luxury Goods and Jewelry industry.

What technology does NIALAYA use?

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NIALAYA's tech stack includes Google AdsTikTok PixelHandlebarsSelect2Zendesk ChatVenmoX-XSS-ProtectionhCaptcha.

What is NIALAYA's email format?

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NIALAYA's email format typically follows the pattern of First@nialaya.com. Find more NIALAYA email formats with LeadIQ.

When was NIALAYA founded?

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NIALAYA was founded in 2009.

NIALAYA

Retail Luxury Goods and JewelryUnited States11-50 Employees

Nialaya Jewelry is an American designer jewelry company founded in 2009 by Danish designer, Jannik Olander. The company is headquartered in Los Angeles, California.

While visiting a coastal city in India, Jannik met a local shaman named Nialaya who encouraged him to pursue his dreams and stop chasing monetary gain. Jannik profoundly reflected upon this, and upon returning from his trip he developed a jewelry company deeply rooted in spirituality and the promotion of energy healing. He named the company 'Nialaya' as a tribute to the man who provided him with life-changing insight. Jannik began designing and creating beaded macrame necklaces and bracelets in the garage of his Hollywood Hills home. The slogan 'Handmade in Hollywood' was then developed, as each piece of jewelry was strung together by hand without the use of machinery or mass production. Each precious and semi-precious stone was used to stimulate spiritual healing powers; each finished item was then purified with a cleansing sage. 

Jannik is constantly designing and creating new pieces for the company. The company releases a new collection twice a year, which now includes hand-braided leather bracelets, precious and semi-precious flatbead bracelets, exotic stingray bracelets, the Skyfall Collection for women, rings for men and women, and the brand's iconic beaded bracelets in variety of stone and color combinations. 

Nialaya has continued to evolve and focus on their global expansion. Nialaya is currently sold in 25 countries. The company has selected over 100 of the world's finest jewelry stores, fashion stores, 5 star hotels and high-end department stores to house their collections. These retailers include Harrods, Harvey Nichols and Selfridges in London, NK in Stockholm, OnPedder in Hong Kong, Singapore, Beijing and Shanghai, Ibiza Gran Hotel in Ibiza, Traffic and SLS Hotel in Beverly Hills and DNA Emporium at the Cosmpolitan of Las Vegas.

Section iconCompany Overview

Headquarters
8215 Melrose Ave, Los Angeles, Californien 90046, US
NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Founded
2009
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    NIALAYA's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    NIALAYA's revenue is estimated to be in the range of $10M$25M

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