Insights

Global Luxury Reach Nialaya operates across 25 countries with placements in high-end retailers and luxury hotels, presenting a field-ready opportunity to upsell premium collaborations, exclusive collections, and co-branded experiences through established luxury channels.

New Collection Push The recent launch of a Tennis jewelry collection signals active product development and seasonal demand; sales teams can target athletes, luxury lifestyle influencers, and premium retailers looking for on-trend, statement pieces.

Brand Story Power A spirituality and energy-healing narrative sits at the core of Nialaya’s branding, offering a unique storytelling angle for experiential marketing partnerships, pop-ups, and limited editions that resonate with wellness-focused retailers.

Digital & Experience With a tech stack including Google Ads, CRM-ready tools, and customer review platforms, there is an opportunity to scale performance marketing partnerships, affiliate programs, and enhanced e-commerce collaborations to grow online and in-store conversions.

Mid-market Growth Revenue is in the multi-millions with a relatively lean team, suggesting room for channel expansion, wholesale onboarding of mid-sized specialty stores, and strategic partnerships to accelerate scale while maintaining premium positioning.

NIALAYA Tech Stack

NIALAYA uses 8 technology products and services including Criteo, Google Ads Conversion Tracking, JSON-LD, and more. Explore NIALAYA's tech stack below.

  • Criteo
    Advertising
  • Google Ads Conversion Tracking
    Analytics
  • JSON-LD
    Javascript Frameworks
  • dc.js
    Javascript Graphics
  • Zendesk Chat
    Live Chat
  • Trustpilot
    Online Review Management
  • Ruby
    Programming Languages
  • X-XSS-Protection
    Security

NIALAYA's Email Address Formats

NIALAYA uses at least 1 format(s):
NIALAYA Email FormatsExamplePercentage
First@nialaya.comJohn@nialaya.com
93%
FL@nialaya.comJD@nialaya.com
7%

Frequently Asked Questions

What is NIALAYA's official website and social media links?

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NIALAYA's official website is nialaya.com and has social profiles on LinkedIn.

How much revenue does NIALAYA generate?

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As of July 2026, NIALAYA's annual revenue is estimated to be $10M - $25M.

What is NIALAYA's SIC code NAICS code?

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NIALAYA's SIC code is 2323 - Men's and Boys' Neckwear NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does NIALAYA have currently?

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As of July 2026, NIALAYA has approximately 14 employees across 2 continents, including North AmericaSouth America. Key team members include California Regional Director: B. N.. Explore NIALAYA's employee directory with LeadIQ.

What industry does NIALAYA belong to?

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NIALAYA operates in the Retail Luxury Goods and Jewelry industry.

What technology does NIALAYA use?

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NIALAYA's tech stack includes CriteoGoogle Ads Conversion TrackingJSON-LDdc.jsZendesk ChatTrustpilotRubyX-XSS-Protection.

What is NIALAYA's email format?

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NIALAYA's email format typically follows the pattern of First@nialaya.com. Find more NIALAYA email formats with LeadIQ.

When was NIALAYA founded?

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NIALAYA was founded in 2009.
NIALAYA logo

NIALAYA

Retail Luxury Goods and JewelryCalifornia, United States11-50 Employees

Nialaya Jewelry is an American designer jewelry company founded in 2009 by Danish designer Jannik Olander and is headquartered in Los Angeles. The brand creates handmade pieces that blend beaded macramé, leather, and various stones, reflecting an artisanal, non-mass-produced approach. The design approach draws on spirituality and energy healing, with pieces often subjected to cleansing rituals before completion.

It operates in the retail luxury goods and jewelry sector and serves a global clientele, distributing its collections through a network of upscale retailers in about 25 countries. Retail partners include Harrods, Harvey Nichols, and Selfridges in London, NK in Stockholm, On Pedder in Hong Kong, Singapore, Beijing and Shanghai, and venues such as Ibiza Gran Hotel and the DNA Emporium at the Cosmopolitan of Las Vegas. The company releases two new collections each year, expanding its range to include hand-braided leather bracelets, beaded and stingray bracelets, the Skyfall collection for women, and rings for both men and women.

Section iconCompany Overview

SIC Code
2323 - Men's and Boys' Neckwear
NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Founded
2009
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    NIALAYA's revenue is estimated to be in the range of $10M - $25M

Section iconFunding & Financials

  • $10M - $25M

    NIALAYA's revenue is estimated to be in the range of $10M - $25M

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