Insights

Luxury Market Positioning Nialaya's presence in high-end retail locations such as Harrods, Selfridges, and the Ibiza Gran Hotel demonstrates strong positioning within the luxury jewelry segment, indicating opportunities to target similarly upscale retailers and exclusive boutiques worldwide.

Global Retail Expansion With distribution across 25 countries and partnerships with premium stores and hotels, Nialaya is well-positioned to expand further into emerging markets and upscale hotel chains, presenting potential sales avenues for exclusive collections and customized offerings.

Spiritual and Wellness Appeal The company's focus on spirituality, energy healing, and handcrafted, meaningful jewelry aligns with growing consumer demand for wellness-oriented luxury products, offering opportunities to develop targeted marketing campaigns to wellness-focused retailers and boutiques.

Digital Engagement Tools Utilization of digital technology such as TikTok Pixel, Zendesk Chat, and social media advertising suggests a strong online presence, providing scope to enhance direct-to-consumer sales through targeted campaigns, influencer collaborations, and personalized virtual experiences.

Mid-sized Growth Potential With revenues estimated between $10M and $25M and a lean team, Nialaya presents opportunities for strategic sales partnerships, product line extensions, and distributor collaborations to accelerate growth within both the luxury and wellness jewelry markets.

NIALAYA Tech Stack

NIALAYA uses 8 technology products and services including Google Ads, TikTok Pixel, Handlebars, and more. Explore NIALAYA's tech stack below.

  • Google Ads
    Advertising
  • TikTok Pixel
    Analytics
  • Handlebars
    Javascript Frameworks
  • Select2
    Javascript Libraries
  • Zendesk Chat
    Live Chat
  • Venmo
    Payment Processing
  • X-XSS-Protection
    Security
  • hCaptcha
    Security

Media & News

NIALAYA's Email Address Formats

NIALAYA uses at least 1 format(s):
NIALAYA Email FormatsExamplePercentage
First@nialaya.comJohn@nialaya.com
46%
FL@nialaya.comJD@nialaya.com
4%
First@nialaya.comJohn@nialaya.com
46%
FL@nialaya.comJD@nialaya.com
4%

Frequently Asked Questions

Where is NIALAYA's headquarters located?

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NIALAYA's main headquarters is located at 8215 Melrose Avenue Los Angeles, California 90046 United States. The company has employees across 2 continents, including North AmericaSouth America.

What is NIALAYA's official website and social media links?

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NIALAYA's official website is nialaya.com and has social profiles on LinkedIn.

What is NIALAYA's SIC code NAICS code?

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NIALAYA's SIC code is 2323 - Men's and Boys' Neckwear NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does NIALAYA have currently?

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As of February 2026, NIALAYA has approximately 13 employees across 2 continents, including North AmericaSouth America. Key team members include : S. K.. Explore NIALAYA's employee directory with LeadIQ.

What industry does NIALAYA belong to?

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NIALAYA operates in the Retail Luxury Goods and Jewelry industry.

What technology does NIALAYA use?

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NIALAYA's tech stack includes Google AdsTikTok PixelHandlebarsSelect2Zendesk ChatVenmoX-XSS-ProtectionhCaptcha.

What is NIALAYA's email format?

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NIALAYA's email format typically follows the pattern of First@nialaya.com. Find more NIALAYA email formats with LeadIQ.

When was NIALAYA founded?

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NIALAYA was founded in 2009.

NIALAYA

Retail Luxury Goods and JewelryCalifornia, United States11-50 Employees

Nialaya Jewelry is an American designer jewelry company founded in 2009 by Danish designer, Jannik Olander. The company is headquartered in Los Angeles, California.

While visiting a coastal city in India, Jannik met a local shaman named Nialaya who encouraged him to pursue his dreams and stop chasing monetary gain. Jannik profoundly reflected upon this, and upon returning from his trip he developed a jewelry company deeply rooted in spirituality and the promotion of energy healing. He named the company 'Nialaya' as a tribute to the man who provided him with life-changing insight. Jannik began designing and creating beaded macrame necklaces and bracelets in the garage of his Hollywood Hills home. The slogan 'Handmade in Hollywood' was then developed, as each piece of jewelry was strung together by hand without the use of machinery or mass production. Each precious and semi-precious stone was used to stimulate spiritual healing powers; each finished item was then purified with a cleansing sage. 

Jannik is constantly designing and creating new pieces for the company. The company releases a new collection twice a year, which now includes hand-braided leather bracelets, precious and semi-precious flatbead bracelets, exotic stingray bracelets, the Skyfall Collection for women, rings for men and women, and the brand's iconic beaded bracelets in variety of stone and color combinations. 

Nialaya has continued to evolve and focus on their global expansion. Nialaya is currently sold in 25 countries. The company has selected over 100 of the world's finest jewelry stores, fashion stores, 5 star hotels and high-end department stores to house their collections. These retailers include Harrods, Harvey Nichols and Selfridges in London, NK in Stockholm, OnPedder in Hong Kong, Singapore, Beijing and Shanghai, Ibiza Gran Hotel in Ibiza, Traffic and SLS Hotel in Beverly Hills and DNA Emporium at the Cosmpolitan of Las Vegas.

Section iconCompany Overview

Headquarters
8215 Melrose Avenue Los Angeles, California 90046 United States
SIC Code
2323 - Men's and Boys' Neckwear
NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Founded
2009
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    NIALAYA's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    NIALAYA's revenue is estimated to be in the range of $10M$25M

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