Insights

Growing Market Presence NICCE, established in 2013 and based in London, has steadily expanded its influence within streetwear, lifestyle, and athleisure markets. Its recent acquisition by Apparel Brands Ltd signifies a strategic effort to grow its wholesale and global e-commerce channels, presenting opportunities for partners to tap into a burgeoning urban fashion audience.

Diversified Product Portfolio As part of a larger group, NICCE benefits from access to a wide range of licensed clothing, loungewear, underwear, swimwear, and accessories. This diversification allows sales teams to approach various retail segments and online platforms, offering comprehensive product solutions to different customer bases.

Digital Strategy & Technology Use Utilizing advanced tech tools such as Cloudflare Bot Management, Tailwind CSS, and HTTP/3 indicates NICCE's focus on robust and modern e-commerce infrastructure. This presents sales opportunities to offer complementary digital marketing solutions, payment optimization, and website enhancement services.

Potential for Expansion With recent partnership developments like Ethilution and support from Apparel Brands Ltd, NICCE is positioned for accelerated growth both domestically and internationally. Business development efforts can leverage this momentum to introduce collaborations, exclusive collections, or wholesale distribution channels.

Affordable Market Segment NICCE operates with revenues under $10 million, serving a mid-market segment similar to competitors like SikSilk and 11 Degrees. This offers opportunities to engage with retail partners and resellers targeting budget-conscious consumers seeking stylish streetwear, thereby expanding reach and sales volumes.

NICCE Tech Stack

NICCE uses 8 technology products and services including Microsoft 365, styled-components, LoyaltyLion, and more. Explore NICCE's tech stack below.

  • Microsoft 365
    Email
  • styled-components
    Javascript Frameworks
  • LoyaltyLion
    Loyalty And Gamification
  • Klaviyo
    Marketing Automation
  • Ruby
    Programming Languages
  • X-XSS-Protection
    Security
  • Google Tag Manager
    Tag Management
  • X-Content-Type-Options
    Web & Portal Technology

NICCE's Email Address Formats

NICCE uses at least 1 format(s):
NICCE Email FormatsExamplePercentage
First@nicceclothing.comJohn@nicceclothing.com
35%
Last@nicceclothing.comDoe@nicceclothing.com
22%
First.Last@nicceclothing.comJohn.Doe@nicceclothing.com
8%
First@nicceclothing.comJohn@nicceclothing.com
35%

Frequently Asked Questions

Where is NICCE's headquarters located?

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NICCE's main headquarters is located at 238-240 Bethnal Green Road, London, England E2 0AA, GB. The company has employees across 3 continents, including EuropeNorth AmericaAsia.

What is NICCE's official website and social media links?

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NICCE's official website is nicceclothing.com and has social profiles on LinkedIn.

What is NICCE's NAICS code?

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NICCE's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does NICCE have currently?

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As of October 2025, NICCE has approximately 20 employees across 3 continents, including EuropeNorth AmericaAsia. Key team members include Head Of Design (menswear + Womenswear): J. W.Executive Assistant To Chief Executive Officer: T. C.Coo: S. P.. Explore NICCE's employee directory with LeadIQ.

What industry does NICCE belong to?

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NICCE operates in the Retail Apparel and Fashion industry.

What technology does NICCE use?

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NICCE's tech stack includes Microsoft 365styled-componentsLoyaltyLionKlaviyoRubyX-XSS-ProtectionGoogle Tag ManagerX-Content-Type-Options.

What is NICCE's email format?

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NICCE's email format typically follows the pattern of First@nicceclothing.com. Find more NICCE email formats with LeadIQ.

When was NICCE founded?

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NICCE was founded in 2013.
NICCE

NICCE

Retail Apparel and FashionUnited Kingdom11-50 Employees

Nicce is an apparel brand, established in 2013. Inspired by street culture and lifestyle, taking influence across fashion, sport and athleisure to curate apparel collections and capsules. 

Part of Apparel Brands Ltd. Apparel Brands Ltd design, source, market and sell licensed clothing, loungewear, underwear, swimwear and accessories, across a portfolio of Global brands.

Section iconCompany Overview

Headquarters
238-240 Bethnal Green Road, London, England E2 0AA, GB
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    NICCE's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    NICCE's revenue is estimated to be in the range of $10M$25M

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