NICCE
Retail Apparel and FashionEngland, United Kingdom11-50 Employees
NICCE is a London-based apparel brand founded in 2013. Drawing on street culture and lifestyle, its collections blend influences from fashion, sport, and athleisure into wearable pieces and capsules. Operating in the retail apparel and fashion sector, NICCE sits within Apparel Brands Ltd, a company that designs, sources, markets, and sells licensed clothing, loungewear, underwear, swimwear, and accessories across a global brand portfolio. The brand focuses on curated, versatile apparel that aligns with urban lifestyle trends. Its customers are shoppers seeking street-style garments that span fashion, sport, and athleisure. In December 2023, NICCE was acquired by Apparel Brands, Inc., integrating it into a group intended to enhance wholesale channels and accelerate e-commerce and global growth.