Insights

Wholesale Growth NICCE is under Apparel Brands Ltd, with a stated focus to strengthen its wholesale business and accelerate e-commerce globally. Opportunity: approach wholesale distributors and retailers in streetwear, athleisure, and lifestyle channels to expand B2B partnerships and capillary distribution.

Global Expansion Apparel Brands Ltd acquisition in late 2023 signals a push toward scaling NICCE internationally. Opportunity: propose international market entry support, regionalized marketing, and cross-border logistics services to accelerate global reach.

Tech-Driven Retail NICCE uses a modern tech stack including Algolia search, Klaviyo, Mailchimp, and Cloudflare; indicates a digitally oriented sales funnel and customer experience. Opportunity: offer enhanced CX solutions, personalized marketing automation, and search optimization to lift conversion and average order value.

Brand Synergy NICCE sits within a portfolio of licensed clothing and lifestyle brands through Apparel Brands Ltd. Opportunity: present co-branding, capsule drops, and cross-promo opportunities with compatible brands to grow dwell time and multi-brand cart size.

Growth Signals Recent partnerships and leadership emphasis on growth suggest readiness for wholesale channel development and e-commerce acceleration. Potential: target partnerships with retailers and marketplaces seeking to diversify streetwear and athleisure assortments, along with joint marketing programs.

NICCE Tech Stack

NICCE uses 8 technology products and services including Mailchimp, Stimulus, Klaviyo, and more. Explore NICCE's tech stack below.

  • Mailchimp
    Email
  • Stimulus
    Javascript Frameworks
  • Klaviyo
    Marketing Automation
  • Algolia Realtime Search
    Search Engines
  • Cloudflare Bot Management
    Security
  • ZURB Foundation
    UI Frameworks
  • X-Content-Type-Options
    Web & Portal Technology
  • Google Search Console
    Web Analytics

NICCE's Email Address Formats

NICCE uses at least 1 format(s):
NICCE Email FormatsExamplePercentage
First@nicceclothing.comJohn@nicceclothing.com
50%
Last@nicceclothing.comDoe@nicceclothing.com
38%
First.Last@nicceclothing.comJohn.Doe@nicceclothing.com
12%

Frequently Asked Questions

Where is NICCE's headquarters located?

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NICCE's main headquarters is located at 238-240 Bethnal Green Road London, England e2 0aa United Kingdom. The company has employees across 3 continents, including EuropeNorth AmericaAsia.

What is NICCE's official website and social media links?

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NICCE's official website is nicceclothing.com and has social profiles on LinkedIn.

What is NICCE's NAICS code?

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NICCE's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does NICCE have currently?

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As of May 2026, NICCE has approximately 20 employees across 3 continents, including EuropeNorth AmericaAsia. Key team members include Coo: S. P.Head Of Design (menswear + Womenswear): J. W.Executive Assistant To Chief Executive Officer: T. C.. Explore NICCE's employee directory with LeadIQ.

What industry does NICCE belong to?

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NICCE operates in the Retail Apparel and Fashion industry.

What technology does NICCE use?

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NICCE's tech stack includes MailchimpStimulusKlaviyoAlgolia Realtime SearchCloudflare Bot ManagementZURB FoundationX-Content-Type-OptionsGoogle Search Console.

What is NICCE's email format?

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NICCE's email format typically follows the pattern of First@nicceclothing.com. Find more NICCE email formats with LeadIQ.

When was NICCE founded?

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NICCE was founded in 2013.

NICCE

Retail Apparel and FashionEngland, United Kingdom11-50 Employees

NICCE is a London-based apparel brand founded in 2013. Drawing on street culture and lifestyle, its collections blend influences from fashion, sport, and athleisure into wearable pieces and capsules. Operating in the retail apparel and fashion sector, NICCE sits within Apparel Brands Ltd, a company that designs, sources, markets, and sells licensed clothing, loungewear, underwear, swimwear, and accessories across a global brand portfolio. The brand focuses on curated, versatile apparel that aligns with urban lifestyle trends.

Its customers are shoppers seeking street-style garments that span fashion, sport, and athleisure. In December 2023, NICCE was acquired by Apparel Brands, Inc., integrating it into a group intended to enhance wholesale channels and accelerate e-commerce and global growth.

Section iconCompany Overview

Headquarters
238-240 Bethnal Green Road London, England e2 0aa United Kingdom
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $1M

    NICCE's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    NICCE's revenue is estimated to be in the range of $1M

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