Acquisition Growth Nichols was acquired by Imperial Dade in 2021, signaling access to a broader distribution network, scale advantages, and potential opportunities to align purchasing programs, private-label packaging, and broader product catalogs with Imperial Dade’s footprint.

Industry Focus Serving industrial, education, healthcare, building service and hospitality markets with paper, packaging and sanitary supplies presents cross-sell opportunities for comprehensive facility solutions, including cleaning, safety, and packaging programs across multiple verticals.

Regional Footprint Strong presence in the Great Lakes region with Norton Shores and Cleveland-area offices suggests prioritizing regional account expansion, localized logistics, and region-wide vendor consolidation opportunities for mid-market buyers.

Growth & Exec Talent Recent leadership promotions and a history of expanding markets (new VP of Business Development and new office in Ohio) indicate a growth-minded organization receptive to strategic partnerships, new products, and value-added services.

Digital & Services Plans to upgrade ecommerce and digital platforms, leveraging modern tech stack and analytics, create opportunities to offer online ordering programs, digital procurement, and data-driven supply chain services to drive sales.