Insights

Local Heritage Leverage the store’s century-long community roots and fourth-generation leadership to attract exclusive Hawaii-made products and co-branded promotions, strengthening supplier relationships and differentiating on storytelling.

Lean Operations With a small team, pursue tech-enabled partnerships in inventory, ordering, and delivery to increase efficiency, expand service reach, and reduce standalone staffing requirements.

Local Sourcing Expand partnerships with Hawaii-based producers by onboarding more local snacks, produce, and staples, and create private label or exclusive lines to boost margins and basket size.

Community Focus Build a loyal customer base through local events, cross-promotions with schools and community groups, and a simple loyalty program that encourages repeat visits.

Delivery Growth Enhance delivery and online ordering, offer curated Hawaii-themed subscription boxes, and leverage the store’s known personal service to compete with larger chains.

Nii Superette Tech Stack

Media & News

Nii Superette's Email Address Formats

Nii Superette uses at least 1 format(s):
Nii Superette Email FormatsExamplePercentage
First.Last@niisuperette.comJohn.Doe@niisuperette.com
67%
First@niisuperette.comJohn@niisuperette.com
33%

Frequently Asked Questions

Where is Nii Superette's headquarters located?

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Nii Superette's main headquarters is located at 94 Waipahu Street Waipahu, Hawaii 96797 United States. The company has employees across 1 continents, including North America.

What is Nii Superette's official website and social media links?

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Nii Superette's official website is niisuperette.com and has social profiles on LinkedIn.

What is Nii Superette's NAICS code?

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Nii Superette's NAICS code is 44511 - Supermarkets and Other Grocery (except Convenience) Stores.

How many employees does Nii Superette have currently?

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As of February 2026, Nii Superette has approximately 3 employees across 1 continents, including North America. Key team members include Owner: S. N.Cashier: S. C.. Explore Nii Superette's employee directory with LeadIQ.

What industry does Nii Superette belong to?

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Nii Superette operates in the Retail Groceries industry.

What is Nii Superette's email format?

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Nii Superette's email format typically follows the pattern of First.Last@niisuperette.com. Find more Nii Superette email formats with LeadIQ.

When was Nii Superette founded?

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Nii Superette was founded in 1915.

Nii Superette

Retail GroceriesHawaii, United States2-10 Employees

For over 100 years, our quiet, Mom & Pop, country store has served the Waipahu community and surrounding areas of Leeward Oahu. We are one of the last, local-owned stores and are now operated by fourth generation son, Stephen Nii.

    Nii Superette harkens back to the 1950 & 60's when the Mom & Pop’s were on every main street the supermarkets were few. The “Pink Palace of Waipahu” is dedicated to providing you the same, quality, personalized service that we have offered for over 100 years.

    We offer a large selection of locally known snacks, refreshments, produce, and other staples produced in Hawaii and around the world. From Beer, to Ice Cream to Chicken Feed we have it all, and deliver convenience at reasonable prices!

Section iconCompany Overview

Headquarters
94 Waipahu Street Waipahu, Hawaii 96797 United States
NAICS Code
44511 - Supermarkets and Other Grocery (except Convenience) Stores
Founded
1915
Employees
2-10

Section iconMedia & News

Section iconFunding & Financials

  • $1M

    Nii Superette's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Nii Superette's revenue is estimated to be in the range of $1M

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