Insights

Local Heritage Long-standing family-owned neighborhood store with multi-generational leadership and strong community ties, presenting a trusted platform for local product partnerships and joint promotions tailored to Waipahu and Leeward Oahu.

Small Footprint Very lean operation with 2-10 employees and revenue under 1M, indicating a high potential for scalable partnerships that enhance assortment efficiency, cross-docking with local suppliers, or pilot programs with add-on convenience services.

Local Sourcing Emphasis on Hawaii-made snacks, produce, and staples suggests opportunities for regional supplier onboarding, exclusive local product launches, and co-branded promotions that resonate with community shoppers.

Community Convenience Positioned as a convenient, small-town alternative to large chains; potential sales plays include delivery partnerships, loyalty program integrations, and in-store demos or flash promotions to drive basket size.

Growth Readiness Existing footprint in a constrained market with national-style competitors nearby; favorable conditions for scalable tech-enabled solutions (POS enhancements, inventory optimization, supplier portal) to improve margins and enable rapid pilot rollouts.

Similar companies to Nii Superette

Nii Superette's Email Address Formats

Nii Superette uses at least 2 email formats:
Nii Superette Email FormatsExamplePercentage
First.Last@niisuperette.comJohn.Doe@niisuperette.com
67%
First@niisuperette.comJohn@niisuperette.com
33%

Frequently Asked Questions

What is Nii Superette's official website and social media links?

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Nii Superette's official website is niisuperette.com and has social profiles on LinkedIn.

How much revenue does Nii Superette generate?

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As of November 2026, Nii Superette's annual revenue is estimated to be <$1M.

What is Nii Superette's NAICS code?

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Nii Superette's NAICS code is 44511 - Supermarkets and Other Grocery (except Convenience) Stores.

How many employees does Nii Superette have currently?

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As of November 2026, Nii Superette has approximately 3 employees across 1 continents, including North America. Key team members include Owner: S. N. and Cashier: S. C. Explore Nii Superette's employee directory with LeadIQ.

What industry does Nii Superette belong to?

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Nii Superette operates in the Retail Groceries industry.

What is Nii Superette's email format?

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Nii Superette's email format typically follows the pattern of First.Last@niisuperette.com. Find more Nii Superette email formats with LeadIQ.

When was Nii Superette founded?

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Nii Superette was founded in 1915.
Nii Superette logo

Nii Superette

Retail GroceriesHawaii, United States2-10 Employees

Nii Superette is a small, locally owned grocery retailer serving Waipahu and the surrounding Leeward Oahu area. Based in Waipahu, Hawaii, the store has served the community for more than a century and is now operated by Stephen Nii, the fourth generation in the family.

It follows a traditional mid-20th-century, small-town format that emphasizes personal service. The shop carries a broad range of snacks, beverages, produce, and other staples produced in Hawaii and around the world. Its assortment also includes items such as ice cream and chicken feed, illustrating a diverse set of everyday needs served at a local level.

Section iconCompany Overview

NAICS Code
44511 - Supermarkets and Other Grocery (except Convenience) Stores
Founded
1915
Employees
2-10

Section iconFunding & Financials

  • <$1M

    Nii Superette's revenue is estimated to be in the range of <$1M

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