Market opportunity NiN targets a large $125B US market of medical device distributors and healthcare providers, presenting a sizable opportunity for procurement optimization and volume pricing through their MDSM platform to hospitals and health systems.

Cost efficiency The platform promises faster, lower-cost acquisition decisions by centralizing procurement data for clinical buyers, financial analysts, and purchasing teams, creating a compelling value proposition for hospitals seeking reduced sourcing costs.

Targeted buyers NiN’s user base includes clinical product knowledge holders and purchasing experts, indicating sales efforts should focus on supply chain leaders, materials managers, and group purchasing organizations within mid to large health systems.

Strategic partnerships As a Diverse approved contracted vendor capable of offering volume pricing, NiN can position itself as a preferred sourcing channel for smaller facilities and regional networks seeking scale without centralized procurement complexity.

Tech-enabled growth Leverage NiN’s tech stack and analytics for targeted outreach, demonstrating how the MDSM centralizes data, improves visibility, and enables competitive product comparisons to drive higher-value deals with faster cycle times.