Award-Winning Reputation CNN Philippines was recently recognized as the Premier Business Best Broadcast Media Company in the Philippines, showcasing its high-quality content and industry leadership. This prestigious award can be leveraged to attract new partnerships and advertisers looking to associate with a reputable brand.

Talent Acquisitions With key hires like Paul Glader as senior editor and Luciana Lopez as managing editor, CNN Philippines has strengthened its editorial team, indicating a focus on enhancing content quality and expanding coverage areas. Leveraging the expertise of these industry professionals can be a selling point to potential sponsors seeking top-tier journalism.

Strategic Partnerships The partnership with Intellect Global Consumer Banking (iGCB) presents an opportunity for CNN Philippines to collaborate on exclusive event coverage, potentially opening doors for sponsorship deals and cross-promotional opportunities. This partnership can be highlighted to financial institutions and brands seeking exposure in the media space.

Government Relations The appointments of Larry Gadon and Ferdinand Marcos Jr. as Presidential Advisers for Poverty Alleviation signal strong government ties for CNN Philippines. Leveraging these connections can lead to exclusive access to government-related events and announcements, making the company an attractive media partner for government agencies and related organizations.

Revenue Potential With reported revenues ranging from $50M to $100M, CNN Philippines demonstrates a strong financial standing within the media industry. This financial stability can be used as a selling point when pitching advertising packages or long-term partnership agreements to potential clients seeking to align with a financially secure media partner.