Expanding Game Demos NIS America, Inc. has been actively launching game demos on platforms like the Switch eShop, creating opportunities for potential customers to experience their titles firsthand before making a purchase. Leveraging this strategy can drive increased engagement and conversions.

Upcoming Game Releases With a series of new game releases scheduled for multiple platforms like PlayStation and Nintendo Switch, NIS America, Inc. is poised to attract a diverse gamer audience. Identifying and targeting gamers interested in these upcoming titles can lead to successful pre-order and launch day campaigns.

Strategic Trailer Campaigns By effectively utilizing trailer launches showcasing game content and settings, such as iconic Shibuya locations in REYNATIS, NIS America, Inc. is creating buzz and anticipation among gaming enthusiasts. Engaging with this intrigued audience through tailored marketing can drive game sales upon release.

Participation in Gaming Conventions Having showcased a lineup of games at PAX West 2024, NIS America, Inc. demonstrates a commitment to engaging directly with the gaming community at major events. Leveraging participation in similar conventions can lead to networking opportunities and exposure to a broader audience, potentially leading to increased game sales.

Localized Game Strategy As a company specializing in localization, marketing, and publishing of game titles not only from Nippon Ichi but also other developers, NIS America, Inc. has the advantage of offering a diverse portfolio of games catered to different regions. Developing targeted marketing campaigns for these localized games can unlock new sales channels and customer segments.