EV/HEV Focus Fersa Group is actively targeting electric vehicle platforms with second-generation Fuel Efficient hub assemblies and electric vehicle drivetrain repair kits, presenting a clear opportunity to upsell high-efficiency bearings and EV-specific components to OEMs and Tier 1 suppliers embracing EV platforms.

Global Expansion With production and R&D footprints across Austria, Spain, India, and China and logistics centers in Brazil and the USA, there are multiple regional entry points for partnerships, distributors, and localized sales efforts targeting automotive, agri-tech, mechanical, and electrical drive sectors.

Industrial Growth Recent financing support from COFIDES to expand in China signals capacity-building and market penetration; leverage this momentum to pursue cross-border deals, after-sales service agreements, and long-term supply contracts for bearings and drive components.

New Components Upcoming launches such as CLAC P pneumatic clutch actuators, pneumatic actuators and clutch kits for heavy-duty applications, plus repair kits for EV drive units, create upsell opportunities for bundled solutions and maintenance/service contracts.

Digital Engagement Fersa’s tech stack includes data and design tools (MATLAB, SOLIDWORKS, Power BI) and digital marketing/CMS platforms (WordPress, Joomla, Sendinblue); leverage targeted digital outreach, product configurators, and performance dashboards to support lead generation and technical quoting.