Strategic partnerships SNCB International is a shareholder in Eurostar and Thalys and collaborates with SNCF and Deutsche Bahn, presenting opportunities to upsell to cross-border rail journeys and bundled international rail packages.

Massive ticket volume The business handles over 500,000 train tickets per month across Europe, indicating a proven distribution channel and potential for targeted cross-sell, upsell of premium services, or corporate travel programs.

Digital and tech readiness Current tech stack includes Microsoft Azure, Power Apps, SharePoint, and SAP Ariba, suggesting readiness for API integrations, supplier collaboration, and streamlined procurement or invoicing solutions.

Growth through new services Recent partnerships and fleet expansion signals ongoing growth and demand for international rail options; opportunities exist to offer ancillary services, travel insurance, and flexible ticketing solutions to business customers.

Leadership transition A recent change in CIO leadership may open doors for refresh in vendor relationships and new procurement opportunities; approach with updated value propositions and clear ROI demonstrations.