Local Community Engagement Nogales International maintains strong ties with its regional audience across Santa Cruz County and neighboring Mexican communities, offering opportunities to promote local business partnerships, event sponsorships, and targeted advertising campaigns.

Digital Advertising Growth With a tech stack that includes Google Analytics, Google Tag Manager, and Issuu, the company appears to be investing in digital infrastructure, indicating potential for expanding digital advertising services and data-driven marketing solutions.

Event Collaboration Opportunities Recent partnerships like community events with Dunkin Donuts suggest openness to collaborative marketing initiatives, presenting a chance to develop co-branded campaigns and community engagement programs.

Audience Demographics As a longstanding local newspaper with historical recognition and a dedicated regional readership, Nogales International offers a valuable platform for targeted local advertising, sponsored content, and niche promotions.

Revenue Expansion Potential Operating within the $1 million to $10 million revenue range and leveraging its regional influence, the company presents opportunities to introduce new revenue streams such as subscription services, event hosting, and premium digital content offerings.