Insights

AI driven growth Noibu has recently expanded its AI capabilities with Explorations and Noibu MCP to empower Shopify Plus merchants and answer business questions in plain English. This signals a strong opportunity to position additional AI powered enhancements to existing customers and attract larger ecommerce accounts seeking conversational analytics and faster decision making.

Enterprise readiness Recognition as Agent Ready 2026 by MACH Alliance indicates enterprise scale readiness and robust production safeguards. Sales conversations can emphasize reliability, governance, and security to win larger brands and more complex deployments.

Platform expansion Multiple integrations and platform reach including Salesforce Commerce Cloud and broader Salesforce integration point to a strategy of tying Noibu’s site health and monitoring capabilities into major commerce ecosystems, creating cross sell and upsell paths with Salesforce customers.

Revenue and growth With reported revenue between 100M and 250M and a mid‑to‑large employee base, Noibu demonstrates meaningful market traction. This suggests targeting mid to enterprise level ecommerce brands looking to optimize conversion and reduce downtime at scale.

Brand pedigree Notable brand logos such as Guess, Cartier, Van Cleef & Arpels, and Liquid IV in Noibu’s customer roster provide credibility for outbound outreach to premium ecommerce brands seeking performance monitoring and experience optimization.

Noibu Tech Stack

Noibu uses 8 technology products and services including Hotjar, Gravatar, Amazon S3, and more. Explore Noibu's tech stack below.

  • Hotjar
    Analytics
  • Gravatar
    Audio, Video, Graphics
  • Amazon S3
    Content Delivery Network
  • Cookie Notice
    Cookie Compliance
  • Segment
    Customer Data Platforms
  • Magento
    E-commerce
  • Microsoft Azure
    Platform As A Service
  • Bulma
    UI Frameworks

Media & News

Noibu's Email Address Formats

Noibu uses at least 1 format(s):
Noibu Email FormatsExamplePercentage
First.Last@noibu.comJohn.Doe@noibu.com
91%
First@noibu.comJohn@noibu.com
9%

Frequently Asked Questions

What is Noibu's official website and social media links?

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Noibu's official website is noibu.com and has social profiles on LinkedInCrunchbase.

What is Noibu's NAICS code?

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Noibu's NAICS code is 5112 - Software Publishers.

How many employees does Noibu have currently?

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As of July 2026, Noibu has approximately 107 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Vp People: M. H.Vice President Of Finance And Operations: E. A. R.Head Of Legal & Compliance: A. B.. Explore Noibu's employee directory with LeadIQ.

What industry does Noibu belong to?

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Noibu operates in the Software Development industry.

What technology does Noibu use?

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Noibu's tech stack includes HotjarGravatarAmazon S3Cookie NoticeSegmentMagentoMicrosoft AzureBulma.

What is Noibu's email format?

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Noibu's email format typically follows the pattern of First.Last@noibu.com. Find more Noibu email formats with LeadIQ.

When was Noibu founded?

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Noibu was founded in 2017.
Noibu logo

Noibu

Software DevelopmentOntario, Canada51-200 Employees

Noibu delivers a software platform for ecommerce analytics and monitoring aimed at surfacing key issues and performance gaps along the customer journey. The tool combines shopping data, session recordings, and technical context to explain what is happening, why it occurs, and what steps should be taken next. This approach supports faster decisions, improved user experiences, and potential increases in revenue.

The company is based in Ottawa, Ontario, Canada, and serves brands seeking greater visibility into their online storefronts. Its customers include Guess, Cartier, Van Cleef & Arpels, True Religion, Liquid IV, and Ariat, among others. In May 2026, Noibu announced AI-driven capabilities—Explorations and Noibu MCP—and extended its services for Shopify Plus merchants, signaling an expansion of its offering for ecommerce teams.

Section iconCompany Overview

Website
noibu.com
NAICS Code
5112 - Software Publishers
Founded
2017
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    Noibu's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Noibu's revenue is estimated to be in the range of $100M$250M

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