Non-Profit Certification Strong leadership in third-party non-GMO verification and ongoing standard development present opportunities to partner with retailers and brands seeking credible certification programs and consumer trust signals.

Expanded Certification scope Recent launches of Non-UPF Verified Standard and UPF avoidance certification open doors for sales outreach to snack, processed foods, and wellness brands looking to differentiate in health-conscious categories.

Partnership Momentum Active collaborations with industry groups and brands (UNPA alliance, Fairtrade America, MSC campaigns, Heray Spice partnership) indicate fertile ground for co-marketing, co-branding, and joint certification initiatives.

Market Leadership Verified labeling remains a market leader in GMO avoidance with growing retailer adoption, suggesting opportunities to upsell verification services, merchandising resources, and retailer education programs.

Growth & Outreach The organization’s scale and fundraising potential, with broad impact messaging and consumer education, provides entry points for sponsorships, grant-backed programs, and paid digital marketing collaborations with brands seeking trust signals.