Growing Verified Market The Non-GMO Project's verified products are the market leader in GMO avoidance and one of the fastest growing labels in retail, presenting significant opportunities for brands and retailers seeking to expand their non-GMO offerings and capitalize on this consumer trend.

Expanding Certification Programs Recent launches of new certification initiatives like the Non-UPF Verified program highlight opportunities to partner with the organization in developing innovative labels that meet evolving consumer health concerns, opening avenues for brand collaboration and product differentiation.

Strategic Industry Partnerships Collaborations with industry leaders such as UNPA, Fairtrade America, and the Marine Stewardship Council demonstrate the Non-GMO Project’s ability to create integrated campaigns—potential touchpoints for companies interested in aligning with sustainability and transparency branding.

Sustainability Focus The organization’s emphasis on promoting third-party certifications for sustainable and resilient food systems signals opportunities for businesses in organic, natural, and wellness sectors to leverage verified labels as a trust mechanism with consumers.

Engagement and Outreach With a diverse outreach strategy including consumer education, retail training, and promotional campaigns, there is potential for sales teams to partner with the Non-GMO Project in co-branded initiatives aimed at increasing product visibility and consumer trust.