Nonfiction Research Employee Directory
Market ResearchNew York, United States11-50 Employees
Nonfiction Research is a market research firm based in Brooklyn, New York, that conducts uncensored, emotion-driven studies to reveal the hidden thoughts and feelings of everyday people. By bringing these insights into decision-making rooms, the firm aims to help organizations better understand and serve their audiences. Its projects have covered topics such as Americans' secret financial lives and people’s emotional Spotify playlists, illustrating the breadth of its qualitative approach. The company positions itself within the market research industry as a specialist in qualitative, experiential research that surfaces authentic consumer perspectives for brands. Its client base consists of forward-thinking brands seeking deeper understanding of everyday experiences. Based in Brooklyn and operating with a relatively small to mid-sized team, the firm has seen its research influence advertising, journalism, and pop culture, including Super Bowl campaigns and even a Megan Thee Stallion song.
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