Expanding Portfolio Nordcurrent has recently acquired iconic gaming assets from Cinemaware and launched new multiplatform titles like Eriksholm, indicating a strategic growth in diverse game genres that may require ongoing licensing, marketing collaborations, and distribution partnerships.

Strategic Partnerships The company's recent collaborations with brands like Pringles and TGI Fridays demonstrate a strong interest in licensing and brand integration opportunities, presenting potential avenues for joint marketing campaigns and co-branded content development.

Leadership and Talent With the appointment of Ada Mockutė Jaime as Chief Marketing Officer, Nordcurrent is emphasizing its marketing expansion, opening doors for innovative promotional solutions, influencer campaigns, and targeted advertising opportunities in the casual gaming segment.

Market Presence Nordcurrent’s flagship game Cooking Fever boasts nearly 500 million downloads and 15 million monthly active users, highlighting substantial user engagement, which can be leveraged for advertising sales, sponsored content, or in-app purchase monetization strategies.

Technological Stack Utilizing advanced cloud services such as AWS and Cloudflare indicates a modern, scalable infrastructure that can support large-scale advertising, data-driven marketing solutions, and analytics collaborations for partners seeking to optimize user engagement and retention.