Insights

Large footprint Norli AS operates over 200 stores nationwide, indicating a broad retail presence and opportunities to upsell across multiple locations with coordinated campaigns and store-level promotions.

Digital commerce Past initiatives include an online personalized greetings card store, suggesting openness to digital commerce enhancements and cross-sell opportunities between physical books and personalized gifts or greeting cards.

Tech stack Utilizes Google Ads, Google AdSense, Azure, AWS, Algolia, Hotjar, Zendesk and Teams, signaling readiness for advanced marketing automation, site search improvements, analytics, and customer service integrations to optimize sales funnels.

Customer focus Mission to be the first choice for books and related products, with emphasis on wide selection in stores of all sizes, presenting opportunities to offer loyalty programs, personalized recommendations, and bundled promotions.

Growth potential Revenue visibility in the low to mid-range millions with a large employee base; potential to scale partnerships with publishers, expand private label initiatives, or introduce omnichannel strategies leveraging existing logistics and warehousing.

Similar companies to Norli AS

Norli AS Tech Stack

Norli AS uses 8 technology products and services including Google Ads, Google AdSense, Hotjar, and more. Explore Norli AS's tech stack below.

Norli AS's Email Address Formats

Norli AS uses at least 1 email format:
Norli AS Email FormatsExamplePercentage
First.Last@norli.noJohn.Doe@norli.no
100%

Frequently Asked Questions

What is Norli AS's official website and social media links?

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Norli AS's official website is norli.no and has social profiles on LinkedIn.

How much revenue does Norli AS generate?

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As of October 2026, Norli AS's annual revenue is estimated to be $1M - $10M.

What is Norli AS's SIC code and NAICS code?

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Norli AS's SIC code is 5192 - Books, Periodicals, and Newspapers and NAICS code is 44-45 - Retail Trade.

How many employees does Norli AS have currently?

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As of October 2026, Norli AS has approximately 401 employees across 2 continents, including Europe and North America. Key team members include Cdo: A. B. L., Coo: K. A. A. and Chief Technology Officer: E. A. Explore Norli AS's employee directory with LeadIQ.

What industry does Norli AS belong to?

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Norli AS operates in the Retail industry.

What technology does Norli AS use?

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Norli AS's tech stack includes Google Ads, Google AdSense, Hotjar, Amazon Web Services, Zendesk, Microsoft Azure, Algolia and Microsoft Teams.

What is Norli AS's email format?

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Norli AS's email format typically follows the pattern of First.Last@norli.no. Find more Norli AS email formats with LeadIQ.

When was Norli AS founded?

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Norli AS was founded in 1890.
Norli AS logo

Norli AS

RetailOslo, Norway201-500 Employees

Norli AS is a Norwegian retail chain focused on books and related items, with roots tracing back to Olaf Norlis Bokhandel, which opened in Universitetsgata, Oslo in 1890. The business operates a nationwide network of bookstores and maintains a service office above its Oslo store, along with a warehouse and offices in Oslo and Lierstranda. In its stores, it emphasizes reading, knowledge, and customer experience, aiming to offer a wide selection even in its smaller outlets. Its target market includes general book buyers and readers seeking a diverse range of titles and related products, with the goal of being the first choice for book purchases in Norway. A notable development in its history is the 2016 launch of an online personalized greetings card store, developed in partnership with Gelato, expanding its digital offerings.

Section iconCompany Overview

Website
norli.no
SIC Code
5192 - Books, Periodicals, and Newspapers
NAICS Code
44-45 - Retail Trade
Founded
1890
Employees
201-500

Section iconFunding & Financials

  • $1M - $10M

    Norli AS's revenue is estimated to be in the range of $1M - $10M

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