Digital Experience North Park Mazda demonstrates a digital-first posture with accessibility tooling and analytics tracking, supported by modern web technologies. Use this as a basis to offer CRO and UX optimization, accessibility audits, enhanced analytics integration, and marketing automation to improve online lead capture and showroom appointments.

Tech Modernization The tech stack includes legacy elements alongside modern tooling such as Module Federation with Node.js and Express. This creates an opportunity to assist with modernization, including framework migrations, performance and security improvements, and a more scalable architecture.

SMB Focus As a small to mid sized automotive business, they are a strong fit for cost effective, ROI driven B2B solutions. Propose flexible pricing, rapid start programs, and clear ROI for digital marketing, CRM integration, website optimization, and ecommerce capabilities tailored to car buyers.

Expansion Opportunity Located in a competitive regional market, there is potential to differentiate through enhanced online vehicle sales experiences, improved parts and service digital channels, and customer loyalty programs to drive repeat business.

Analytics Advantage There is evident investment in analytics with Amplitude. Offer data integration, dashboards, attribution modeling, and experimentation services to optimize campaigns, improve lead quality, and increase showroom visits.