Healthcare Cost Focus NRP’s Kavira Health rollout and the Cornerstone Clinic partnership signal a strategic push toward cost containment through direct primary care for employer benefits. This creates sales opportunities with Midwest employers and associations seeking affordable, value-driven benefits, along with potential cross-sell of benefits administration and risk management services.

Digital Experience Upgrade A refreshed website and ongoing modernization improve client and partner engagement. With Zywave, Lightbox, and Google Search Console in its tech stack, NRP can pursue digital enrollment, analytics, and self-service capabilities to attract and retain mid-market clients.

Growth & Leadership Acquisition of McKinneyOlson and strategic leadership hires emphasize growth and continuity. This positioning can help approach multi-location organizations in the Midwest seeking a scalable, independent partner offering integrated risk, benefits, and advisory services.

Awards Credibility Hokan Almstrom named Insurance Journal's 2025 Agents of the Year highlights deep employee benefits expertise. Leverage this credibility to win mid-market employers needing sophisticated benefits strategy and administration, including Kavira Health offerings.

Independent Advantage As a mid-sized, regional independent agency with substantial revenue, NRP offers customized risk and benefits solutions and local responsiveness that national brokers may not. Target regional firms with complex risk profiles and a desire for personalized service and integrated healthcare partnerships.