Geographic Expansion North Star Environmental is located in Milwaukee, Wisconsin, a region known for its strong emphasis on environmental sustainability. Targeting nearby cities in the Midwest for service expansion could capitalize on the growing demand for environmental services in the region.

Technology Integration Leveraging tools like Google Analytics can provide North Star Environmental with valuable data insights to tailor services to clients' specific needs, enhancing customer satisfaction and potentially opening doors to new business opportunities.

Competitive Analysis By analyzing key competitors like Stantec, AECOM, and SGS in the environmental services industry, North Star Environmental can identify gaps in the market and develop unique selling points to differentiate itself and attract new clients.

Strategic Partnerships Forming partnerships with larger firms like Jacobs or Tetra Tech could allow North Star Environmental to tap into their extensive networks and resources, potentially leading to collaborative projects and access to new markets.

Employee Training Investing in continuous training programs for the small workforce of 11-50 employees at North Star Environmental can enhance their expertise and capabilities, enabling them to offer specialized services that could appeal to niche market segments seeking expert solutions.