Sponsorship & Events Leverage the casino’s entertainment lineup and annual 24/7 operations to offer sponsored events, VIP experiences, or exclusive access packages that align with The Groove performances, high limit area, and tournaments to attract high-value players.

Cross-sell Hospitality Promote bundled offerings with Embers Grill and Aroma Deli & Cafe for player rewards, sportsbook-style betting nights, and loyalty perks to increase table game and slot loyalty through targeted dining credits and accelerated comps.

Technology-led Outreach Utilize the existing tech stack and digital presence to deploy data-driven campaigns (CRM, loyalty, personalized offers) aimed at increasing visitation during off-peak hours and converting one-time visitors into repeat guests.

Local Partnership Position North Star Mohican as a community and tourism anchor in Shawano County by offering partnerships with local lodging, leisure operators, and event organizers to drive regional traffic and extended stays.

Growth Benchmark Highlight revenue potential within a mid-market casino profile to explore scalable B2B opportunities such as venue rental, private events, and merchant partnerships that complement the current 51-200 employee footprint and $10M–$25M revenue range.