Mid-market growth NorthStar Security is an Atlanta-based residential and commercial low-voltage provider with 11-50 employees and annual revenue estimated between 10 million and 25 million. Target similar mid-market facilities in hospitality, small to mid-size office spaces, and retail venues that require integrated security, fire alarm, IT networking, and CCTV solutions to drive upsell opportunities.

Unified security stack Core offerings span security and fire alarms, access control, CCTV, data/telecom, and IT infrastructure, signaling opportunities to cross-sell bundled solutions to existing clients such as property managers, hotel operators, and commercial tenants seeking single-vendor convenience and better integration.

Hospitality potential Experience with Hospitality Phone (PhoneSuite) systems suggests a niche foothold with hotel and multi-dwelling property customers, presenting a path to expand managed services, room-level IT provisioning, and integrated communications alongside security deployments.

Digital presence leverage Tech stack indicates familiarity with WordPress/Joomla ecosystems and Google Workspace, hinting at easy engagement via digital marketing, streamlined onboarding, and scalable customer portals or self-service support for small to mid-sized clients.

Growth-ready market Revenue scale and peer comparisons show alignment with growing competitors in the security services space; sales conversations can emphasize security modernization, fire and life-safety upgrades, and scalable surveillance solutions to compete for mid-market contracts against national players.