Part-time and online programs Target outreach to prospective students and corporate partners leveraging Northwestern SPS’s flexible online and evening programs to appeal to working professionals seeking degree or certificate credentials.

Industry-aligned offerings Position SPS as a gateway for upskilling in high-demand fields through certificates and master’s programs, aligning with employers seeking trained professionals who can apply learning directly to work.

Tech-enabled engagement Leverage existing tech stack signals such as Salesforce Marketing Cloud and analytics tools to optimize lead nurturing, personalized campaigns, and recruitment collaborations for prospective learners and corporate partners.

Strategic partnerships Explore collaborations with healthcare, bioelectronic, and change-management spaces highlighted by Northwestern’s research news to co-create executive education, continuing education, and professional certifications.

Regional campus impact Emphasize the Chicago and Evanston campus connection to attract local employers and nontraditional students in the Midwest, offering employer-sponsored education and community-based programs.