Community partnerships Strategic collaboration opportunities with Nova of Virginia Aquatics to expand inclusive programs such as autism-friendly swim initiatives, leveraging their recent ASCV partnership and iCan Shine collaboration to reach families and schools in the Richmond area.

Youth and education Target expansions around youth swim programs and aquatic education, given their recreational focus, mid-market size, and involvement in accessibility programs, which creates potential for sponsorships, coaching services, and equipment partnerships.

Facility services Explore B2B opportunities to provide facility management technology, scheduling optimization, and customer analytics since they operate multiple facilities in a medium-sized market and use modern tech stacks like WordPress and Google Workspace.

Accessible programs Position products and services that support inclusive swim programs, adaptive aquatics equipment, and training for staff to sustain partnerships with disability organizations, aligning with their ASCV collaboration and iCan Swim initiatives.

Growth and partnerships Leverage their revenue scale and growth potential by offering enterprise-level solutions (marketing automation, CRM, analytics) to support member growth, program expansion, and donor or sponsor engagement in a competitive Richmond market.