Global IP footprint Novagraaf is an international IP consultancy within the Questel group, operating across 19 offices in Europe and with services extending to China, Japan, and the US. This indicates strong cross-border IP needs for clients and opportunities to upsell global protection, portfolio management, and international renewal services.

Integrated services The firm covers patents, trademarks, designs and domain names, plus strategy, enforcement and portfolio exploitation. This presents a chance to cross-sell bundled IP packages to clients seeking end-to-end IP management, including enforcement and monetization strategies.

Tech enabled Powered by a tech-centric culture within Questel, with products like EasyIP and recent reminder functionalities, highlighting a client need for streamlined renewals, notices, and portfolio administration through software-enabled services.

Strong brand position As a long-established player with over 130 years in IP and top filer status at WIPO, Novagraaf can leverage its reputation to engage enterprise-grade clients and negotiate premium managed services, branding protection, and large-scale portfolio workloads.

Growth and partnerships Recent acquisitions and strategic alliances (e.g., Thomsen Trampedach integration, CentralNic partnerships, and NovumIP developments) signal ongoing expansion and collaboration opportunities with tech and domain players, suggesting potential for joint offerings and referral-driven growth.